Hailuo AI Video Generator

Hailuo AI is MiniMax's video creation platform. This page focuses on the Hailuo 2.3 model for text-to-video, image-to-video, expressive movement, and directed camera motion. Use it in Ottermind to keep prompts, source media, generated takes, and revisions connected.

Skincare UGC

Mango campaign

Perfume short

Skincare story

Hailuo AI Video Generation at a Glance

Hailuo 2.3 is a distinct MiniMax video model released in October 2025 as an upgrade to Hailuo 02. It supports text-to-video and image-to-video at 24 FPS, with 6-second output at 1080P or 6- and 10-second output at 768P. In Ottermind Studio, keep the brief, source media, prompt versions, and selected clips together as the sequence develops.

Key Features of Hailuo AI

Text and Image Generation: Create a shot from a text prompt or animate an approved first-frame image with focused motion direction.
Reference-Led Animation: Use a composed source image to anchor subject identity, style, and framing while Hailuo 2.3 adds movement.
Start and End Frames: Define both ends of a transition and use the prompt to direct the motion that connects them.
Directed Camera Motion: Use natural language or documented bracket commands for pans, tracking, pushes, tilts, zooms, and combined moves.
Quality and Speed Options: Choose Hailuo 2.3 for text or image input, or Hailuo 2.3 Fast for lower-cost image-to-video batch iteration, with 768P and 1080P options.

What Hailuo AI Does Best

Hailuo 2.3 is most useful when a short shot depends on convincing body movement, expressive performance, stylized motion, or a clearly directed camera path. The practical loop is to define one visible action, generate comparable takes, and carry the strongest direction forward in Ottermind Studio.

Action-led campaign shots
Create product reveals, fashion movement, performance beats, and e-commerce scenes where physical motion must read clearly in a short clip.
Expressive character moments
Test facial micro-expressions, restrained gestures, and stylized character motion while keeping each generation focused on one shot.
Reference-led product visuals
Animate an approved product composition while testing object motion and camera direction. Continue a selected idea in AI Product Video Ads when the concept needs a fuller campaign workflow.

How Hailuo AI Compares with Other Video Models

Best for

Hailuo 2.3: Expressive physical motion, image-led shots, and explicit camera commands.
Kling AI 3.0: Multimodal generation and editing with storyboards, consistency, and native audio.
Veo 3.1 Lite: Cost-conscious text- or image-led video generation with native audio.

Current output limits

Hailuo 2.3: 6 seconds at 1080P, or 6 and 10 seconds at 768P, at 24 FPS in the documented MiniMax API.
Kling AI 3.0: Up to 15 seconds; resolution and access options depend on the Kling product surface.
Veo 3.1 Lite: High-resolution video with audio from text or an input image; availability varies by Google product surface.

Inputs

Hailuo 2.3: Text or a first-frame image; other Hailuo workflows offer last-frame and subject-reference controls.
Kling AI 3.0: Text, images, audio, and video in a unified generation and editing workflow.
Veo 3.1 Lite: Natural-language text or an input image.

Camera and motion controls

Hailuo 2.3: Fifteen documented bracket commands plus natural-language direction.
Kling AI 3.0: Storyboard and shot-level control within a multimodal workflow.
Veo 3.1 Lite: Prompt- and image-led direction for efficient iteration.

Native audio

Hailuo 2.3: Not listed for Hailuo 2.3/02 in the current MiniMax video API.
Kling AI 3.0: Supported across multiple languages, dialects, and accents.
Veo 3.1 Lite: Supported for synchronized video and audio generation.

Workflow caution

Hailuo 2.3: Continuity across separate shots still benefits from reference frames and human selection.
Kling AI 3.0: The broad control set still requires clear source selection and shot planning.
Veo 3.1 Lite: Confirm availability and output settings in the Google surface used for production.

Spec	Hailuo 2.3	Kling AI 3.0	Veo 3.1 Lite
Best for	Expressive physical motion, image-led shots, and explicit camera commands.	Multimodal generation and editing with storyboards, consistency, and native audio.	Cost-conscious text- or image-led video generation with native audio.
Current output limits	6 seconds at 1080P, or 6 and 10 seconds at 768P, at 24 FPS in the documented MiniMax API.	Up to 15 seconds; resolution and access options depend on the Kling product surface.	High-resolution video with audio from text or an input image; availability varies by Google product surface.
Inputs	Text or a first-frame image; other Hailuo workflows offer last-frame and subject-reference controls.	Text, images, audio, and video in a unified generation and editing workflow.	Natural-language text or an input image.
Camera and motion controls	Fifteen documented bracket commands plus natural-language direction.	Storyboard and shot-level control within a multimodal workflow.	Prompt- and image-led direction for efficient iteration.
Native audio	Not listed for Hailuo 2.3/02 in the current MiniMax video API.	Supported across multiple languages, dialects, and accents.	Supported for synchronized video and audio generation.
Workflow caution	Continuity across separate shots still benefits from reference frames and human selection.	The broad control set still requires clear source selection and shot planning.	Confirm availability and output settings in the Google surface used for production.

Where Hailuo AI Stands Out

Strengths creators can use

Physical action with visible weight: Hailuo 2.3 is designed to improve body movement, object motion, lighting transitions, and response to motion commands in demanding shots.
Reference-led shot control: First, last, and reference-image inputs give creators concrete visual anchors for composition, identity, and transitions.
Expressive and stylized movement: The current model emphasizes facial micro-expression as well as anime, illustration, ink, and game-CG styles, which broadens the kinds of motion tests worth exploring.

Where creators still need to refine

Cross-shot consistency needs a plan: A strong clip does not guarantee the next generation will preserve the same face, costume, or set, so reuse approved frames and review each transition.
Complex prompts can introduce drift: Community feedback repeatedly favors specific, single-shot direction; too many simultaneous actions can lead to invented details or missed intent.
Audio belongs in a separate step: Current Hailuo 2.3/02 API documentation does not list native audio generation, so dialogue, ambience, music, and final sync need a connected downstream workflow.

Creator Feedback on Hailuo AI

Creator discussions often praise Hailuo for energetic motion, emotional expression, and useful image-to-video results. The consistent advice is to write a specific single-shot prompt, use reference frames when identity matters, and expect to compare several takes before assembling a longer sequence.

Motion and emotion attract attention

Creators frequently point to physical movement and facial expression as reasons to test Hailuo for character, action, and stylized scenes.

Specific prompts reduce surprises

A recurring workflow is to name the subject and one action first, then add shot size, camera movement, and environment while removing competing events.

Continuity comes from the workflow

For longer stories, creators commonly reuse a selected end frame, clean up references, composite shots, and regenerate when identity or background details drift.

How to Create with Hailuo AI in Ottermind

Collect the brief and references

Open Ottermind Studio and keep the shot goal, approved images, aspect-ratio needs, and sequence notes in one workspace.

Choose Hailuo and direct one shot

Select the available Hailuo model, define one subject and action, then add a reference frame, camera command, and output setting as needed.

Generate, compare, and continue

Compare motion, identity, and transition quality, keep the strongest take, and use its frame or revised prompt to guide the next shot in Studio.

Hailuo AI Questions, Answered

What is Hailuo AI?

Hailuo AI is MiniMax's consumer video creation platform. This page covers the distinct Hailuo 2.3 model, released in October 2025 as an upgrade to Hailuo 02 and rolled out across the Hailuo website, mobile app, and MiniMax API.

What can Hailuo 2.3 generate?

Hailuo 2.3 supports text-to-video and image-guided video workflows, with official emphasis on complex body movement, physical realism, stylization, micro-expressions, and improved response to motion commands.

Is Hailuo 2.3 the same model as MiniMax H3?

No. Hailuo 2.3 and MiniMax H3 are separate MiniMax video models and should not share specifications. H3 is a newer, general-purpose multimodal model released in July 2026, while this page and its workflow guidance remain specific to Hailuo 2.3.

How long are Hailuo AI videos?

Current MiniMax API documentation lists Hailuo 2.3 and Hailuo 02 at 6 seconds for 1080P, or 6 and 10 seconds for 768P. Product options and access can change, so confirm the selected model before production.

Can Hailuo AI turn an image into video?

Yes. MiniMax documents first-frame, last-frame, start-and-end-frame, and reference-image inputs in supported video workflows. For a focused still-animation task, organize the source image first with Image to Video, then review identity and framing after each generation.

Does Hailuo AI generate audio?

Native audio is not listed for Hailuo 2.3 or Hailuo 02 in the current MiniMax video-generation API. Plan dialogue, effects, ambience, music, and lip sync as separate production steps; a presenter-led shot can continue through the AI Lip Sync Tool.

How does Ottermind fit into a Hailuo workflow?

Ottermind keeps the work around generation connected: collect the brief and images, send a focused prompt to Hailuo, compare takes, preserve the selected frame, and continue planning the next shot in Studio.

Is Hailuo AI good for ads and social video?

It can be a strong choice for short product reveals, action moments, stylized clips, and reference-led social concepts. Use the Ottermind AI video workflow to compare takes, then shape the chosen result into an AI Video Demo when the idea needs a structured product story.

Start Creating with Hailuo AI

Bring a focused shot brief and approved references to Ottermind, generate with Hailuo AI, and keep every take, frame, and next decision connected as the sequence grows.