jackyshen-write-wechat-article

WeChat Article Writer

Write engaging WeChat Official Account articles that capture attention, provide value, and drive engagement. Output in Markdown—use plain characters for tables (no MD tables) since WeChat editor cannot parse them.

Key Principles

• Pyramid Principle: Main conclusion first, then supporting arguments
• Engaging hooks: First 60 seconds must grab attention
• Emotional closing: End with call-to-action and engagement prompt
• Human tone: Avoid AI-generated patterns and phrasing
• Reader-focused: Address "you" directly, solve real problems

Article Parameters

Define before writing:

Title Formulas

• Numbered List: "7 Time Management Tips to Add 2 Hours to Your Day"
• How-to: "How to Run Efficient Meetings? 3 Steps to Cut Time in Half"
• Contrast: "The Hard Work You're Doing Is Destroying Your Career"
• Question: "Why You Learn Everything Yet Still Struggle"
• Story: "From 5K to 50K Monthly: His 3-Year Secret Weapon"
• Curiosity: "3 Negotiation Tricks Communication Experts Never Tell You"

Article Structure

Opening (10-15%)
├── Hook: Grab attention immediately
├── Bridge: Connect to reader's pain
├── Promise: What they'll gain
└── Preview: Roadmap ahead

Body (70-75%)
├── Point 1: Subheading → Explanation → Example → Action
├── Point 2: Subheading → Explanation → Example → Action
└── Point 3: Subheading → Explanation → Example → Action

Closing (10-15%)
├── Summary: Recap key points
├── CTA: Specific action to take
└── Prompt: Question to drive comments

Hook Techniques

Body Content Guidelines

Each point should include:

1. Subheading - Clear, benefit-oriented, parallel structure
2. Explanation - What and why
3. Evidence - Data, example, or story
4. Actionable tip - How to apply

Content principles:

• Use specific examples, not abstractions
• Mix data with stories
• Include "you" to involve reader
• Break text every 3-4 paragraphs
• Use emojis for visual interest
• Highlight key phrases in bold

Closing Elements

CTA Examples:

• "Share with friends who need this"
• "Share your experience in comments"
• "Follow for daily growth tips"
• "Like to help others discover this"

Engagement Prompts:

• Ask a question to encourage comments
• Create a conversation starter
• Invite opinion on the topic

Output Format

# [Compelling Title]

## Opening

[Hook paragraph - grab attention immediately]

[Bridge - connect to reader's pain]

[Promise and preview - what they'll gain]

## Body

### [Benefit-Oriented Subheading 1]

[Explanation with specific examples]

💡 **Actionable Tip:** [Specific takeaway]

### [Benefit-Oriented Subheading 2]

[Explanation with specific examples]

💡 **Actionable Tip:** [Specific takeaway]

### [Benefit-Oriented Subheading 3]

[Explanation with specific examples]

💡 **Actionable Tip:** [Specific takeaway]

## Closing

[Summary of key points in fresh words]

[Call to action - specific, immediate]

---

**💬 Discussion**
[Question to prompt comments]

---

*Author: [Name]*
*Source: [Account Name]*

Common Article Types

Writing Tips

Engagement:

• Speak directly to "you"
• Ask rhetorical questions
• Create emotional resonance
• Use specific details

Readability:

• Write conversationally
• Avoid jargon
• Use simple words
• Short sentences and paragraphs

Sharing Triggers:

• Include surprising insights
• Create "a-ha!" moments
• Make reader look smart sharing it
• Provide practical tips

Common Mistakes

Integration

Reference `jackyshen-list-methods** skill for:

• Pyramid Principle structure
• NLP language patterns
• ORID reflective questions