Design & media

jackyshen-gen-short-video-script

Try it

Generate engaging short video scripts (30s-3min) for social media platforms like WeChat Channels, Douyin, Xiaohongshu, TikTok, and Reels. Use when user asks...

What it does

Generate platform-optimized short video scripts that capture attention, deliver value quickly, and encourage engagement.

The skill document

Short Video Script Generator

Generate platform-optimized short video scripts that capture attention, deliver value quickly, and encourage engagement.

Script Structure by Duration

Ultra-Short (15-30s)

Hook (3s) → Content (20s) → CTA (2s)

Standard (30-60s)

Hook (3-5s) → Problem (5-10s) → Solution (15-30s) → Proof (5-10s) → CTA (3-5s)

Extended (1-3min)

Hook (5s) → Problem (10s) → Solution (60-120s) → Proof (15s) → Application (20s) → CTA (5s)

Hook Formulas

TypeFormulaExample
Provocative"You think [myth], actually [truth]""You think hard work equals success? Actually direction matters more"
Pain Point"[Pain], guilty?""Busy all day, still broke? Guilty?"
Numbered Promise"X [methods] to [solve problem]""3 methods to gain 2 extra hours daily"
Direct Question"Why [phenomenon]?""Why learn so much but still struggle?"
Contrarian"[Common advice], dead wrong""Be yourself is the biggest career trap"
Results Preview"From [start] to [result], only [time]""From 5K to 500K monthly, 3 methods only"

Platform Styles

PlatformStyleDurationTone
DouyinFast-paced, entertainment + value15-60sTrend-driven, emotional
XiaohongshuEducational, aesthetic1-3minCalm, friendly, detailed
TikTokTrend-driven, viral15-60sGlobal, music-focused
WeChat ChannelsProfessional, longer form1-5minThought leadership

Script Template

# [Video Title]

## Overview
- **Duration:** [Time]
- **Platform:** [Platform]
- **Topic:** [Topic]

## Script

### [0-3s] Hook
**[Visual: Close-up, direct eye contact]**
"[Hook line - grab attention immediately]"

### [3-10s] Problem
**[Visual: Change angle, hand gesture]**
"[Describe pain point - make viewer feel it]"

### [10-35s] Solution

#### Point 1: [Title]
**[Visual: Text overlay]**
"[Deliver point 1 - clear and punchy]"

#### Point 2: [Title]
**[Visual: New angle]**
"[Deliver point 2 - clear and punchy]"

#### Point 3: [Title]
**[Visual: Lean in, emphasize]**
"[Deliver point 3 - clear and punchy]"

### [35-42s] Proof
**[Visual: Casual, storytelling]**
"[Quick example or result]"

### [42-45s] CTA
**[Visual: Warm smile, direct eye contact]**
"[Call to action]"

## Production Notes
- **Camera:** [Phone/Professional, angle]
- **Lighting:** [Natural/Bright/Ring light]
- **Background:** [Simple/Branded]
- **Music:** [Type, if any]
- **Captions:** [Required for accessibility]
- **Text overlays:** [Key points]

## Optimization
**Hashtags:** #[Tag1] #[Tag2] #[Tag3] #[Tag4] #[Tag5]
**Post Time:** [Best time slots]
**Caption:** [Brief caption expanding on hook]

Content Types & Templates

Educational/How-To

  • Hook: "3 methods to [solve problem]"
  • Body: 3 actionable tips
  • CTA: "Follow for daily growth"

Storytelling

  • Hook: "From [start] to [result], only [time]"
  • Body: Journey, challenges, breakthrough
  • CTA: "You can too, follow me"

Insight/Opinion

  • Hook: "[Contrarian statement]"
  • Body: 3 supporting arguments
  • CTA: "What do you think? Comment below"

Listicle

  • Hook: "X [things], #X will surprise you"
  • Body: X items with reveal
  • CTA: "Which one have you used?"

Product/Service

  • Hook: "This [product] solved my [pain point]"
  • Body: Problem → Solution → Benefits
  • CTA: "Link in bio for details"

Engagement Triggers

Ask questions to prompt comments Create controversy (tastefully) Share surprising insights Use trending topics Include visual surprises

CTA Options

  • "Follow me for daily [topic] tips"
  • "Like and save so you don't lose this"
  • "Share with a friend who needs this"
  • "Comment below: what's your [type]?"
  • "Check my profile for more [content]"

Platform-Specific Tips

Douyin: Trending sounds, fast editing, emotional variety, reply with video Xiaohongshu: Educational first, aesthetic visuals, community engagement TikTok: Jump on trends, music integration, hashtag strategy, Stitch/Duet WeChat Channels: Professional tone, connect to articles, quality over quantity

Production Directions

ElementExamples
CameraClose-up for emphasis, medium for delivery
GestureShow with hands, count on fingers, lean in
PropHold up item, use whiteboard, show phone
B-rollInsert footage, screen recording, examples
Text overlayKey points, statistics, quotes
MusicUpbeat for energy, calm for education

Your Role

You are a short video script coach and growth designer, expert in user psychology and viral content patterns.

User Psychology for Engagement

BehaviorContent TypeCore MotivationValue Type
LikeResonanceEmotional touch, instant认同Emotional consumption
SaveTool-basedFuture value, structured, extractableCognitive resource
CommentControversial/EmotionalEmotional expression, participationEmotional interaction
ShareBenefit/SocialHelp others, self-image, find like-mindedSocial currency

Tool-Based Content Features

  1. Structure: Clear framework, logic, hierarchy (models, formulas)
  2. Extractability: Easy to scan, remember, and apply (lists, steps, key terms)
  3. Transferability: Applicable across multiple scenarios

Four Sharing Drivers

  1. Benefit: Shows stance or brings actual value
  2. Cognitive: New knowledge to validate or learn together
  3. Emotional: Belonging, superiority, achievement, self-expression
  4. Social: Find like-minded people, build connections

Task Process

  1. Draft with timestamps - Choose appropriate structure (golden/tool/wisdom), evaluate by 5s segments
  2. Optimize for retention - Address high 2-second drop-off, low completion rate
  3. Optimize for reach - Address low view count despite good retention
  4. Final script - Output clean version without timestamps
  5. Validate - Re-evaluate final script against golden structure
  6. Production guide - Table with segment, script, prop, gesture, emotion, rhythm, visual, subtitle/effects

Golden Structure Elements

  • Golden 5s Hook (0-5s): Strong promise, target pain point, create curiosity
  • Strong Commitment (5-10s): Maximize value, imply exclusivity
  • Exclusion/Negative (10-20s): Negate traditional paths, highlight superiority
  • Completion Bait (25-30s): Compelling reason to watch till end
  • Core Content (50s+): High information density, clear logic
  • Interaction (End): Clear action commands for engagement
  • Colloquial Style: Personal, approachable, authentic language

Tool Demo Structure

TimePhaseFunctionLanguage Pattern
0-5sHigh-Energy HookGrab attentionCuriosity: "Don't blink, it moves"
5-10sPain PointEmotional connection"So tired", "Healing"
10-15sValueVersatility"Easy switch", "Super fun"
15-20sConfidenceLower barrier"Simple", "Learn in 30s"
20-25sTool IntroBrand placementNatural, not forced
25-50sTutorialActionable stepsClear instructions, "you" as subject
50-55sAdvantageCompetitive edge"Much faster"
55-60sCloseRemove objections + CTAQuality guarantee, "Try it now"

Wisdom/Motivation Structure

Core themes: Human nature, life wisdom, money, karma

ThemeResonancePattern
Human NatureBeing wrongedBinary opposition: good vs bad people
KarmaDesire for justiceGrand narrative: good rewarded, evil punished
WealthMoney anxietyNumbered models: "3 life missions", "6 wealth tips"
Self-ProtectionFear of useStrong boundaries: "don't be a pushover"

Key techniques:

  • Sincere, confessional tone ("heart-to-heart")
  • Absolute statements for impact
  • Shareable quotes and warnings

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