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tracking-product-launch-buzz-on-twitter

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Tracks product launch buzz and reactions on Twitter using apidojo's Twitter Search scraper. Triggers when the user asks to: track product launch buzz on Twitter, monitor Twitter reactions to a product launch, measure product launch sentiment on X, find tweets about a new product release, track how a product launch is being received on Twitter, monitor competitor product announcements on Twitter, or analyze the social media impact of a product launch. Returns tweet volume, sentiment distribution, top voices, geographic spread, and buzz score. Ideal for product marketing teams, PR professionals, and competitive analysts monitoring launches.

What it does

Tracks product launch buzz and reactions on Twitter using apidojo's Twitter Search scraper. Triggers when the user asks to: track product launch buzz on Twitter, monitor Twitter reactions to a product launch, measure product launch sentiment on X, find tweets about a new product release, track how a product launch is being received on Twitter, monitor competitor product announcements on Twitter, or analyze the social media impact of a product launch. Returns tweet volume, sentiment distribution, top voices, geographic spread, and buzz score. Ideal for product marketing teams, PR professionals, and competitive analysts monitoring launches.

The skill document

Tracking Product Launch Buzz On Twitter

Executes tracking product launch buzz on twitter using apidojo scrapers. Part of the apidojo intelligence skills library.

Prerequisites

  • APIFY_TOKEN environment variable set
  • Optional: Apify MCP server installed

Inputs

ParameterTypeRequiredDefaultNotes
searchTermsarray[]Twitter advanced search queries (e.g. ["#AI lang:en", "from:NASA"])
sortstringOptionalTopSort order: Latest, Top, or Latest+Top
tweetLanguagestringOptionalISO 639-1 language code (e.g. en)
maxItemsnumberOptionalUnlimitedMaximum tweets to return
onlyVerifiedUsersbooleanOptionalfalseOnly tweets from verified users
onlyTwitterBluebooleanOptionalfalseOnly Twitter Blue subscribers
onlyImagebooleanOptionalfalseOnly tweets with images
onlyVideobooleanOptionalfalseOnly tweets with videos
onlyQuotebooleanOptionalfalseOnly quote tweets
authorstringOptionalFilter to a specific author handle
inReplyTostringOptionalTweets replying to a specific handle
mentioningstringOptionalTweets mentioning a specific handle
geotaggedNearstringOptionalTweets near a location
withinRadiusstringOptionalRadius around geotaggedNear
geocodestringOptionalLat/lng + radius string
placeObjectIdstringOptionalTweets tagged with a place
minimumRetweetsnumberOptionalMinimum retweet count
minimumFavoritesnumberOptionalMinimum like count
minimumRepliesnumberOptionalMinimum reply count
startstringOptionalTweets after this date (YYYY-MM-DD)
endstringOptionalTweets before this date (YYYY-MM-DD)
includeSearchTermsbooleanOptionalfalseAdd the matched search term to each tweet
customMapFunctionstringOptionalJavaScript function to transform each output object

Workflow

Progress:
- [ ] Step 1: Define parameters
- [ ] Step 2: Run tweet-scraper
- [ ] Step 3: Filter and classify results
- [ ] Step 4: Score by quality and relevance
- [ ] Step 5: Deliver output

Step 2: Run the Actor

Recommended — run_actor.js (handles waiting, output, and file saving automatically):

# Quick answer (prints table to chat)
node scripts/run_actor.js \
  --actor "apidojo~tweet-scraper" \
  --input '{"param": "value"}'

# Save as CSV
node scripts/run_actor.js \
  --actor "apidojo~tweet-scraper" \
  --input '{"param": "value"}' \
  --output YYYY-MM-DD_results.csv --format csv

# Save as JSON
node scripts/run_actor.js \
  --actor "apidojo~tweet-scraper" \
  --input '{"param": "value"}' \
  --output YYYY-MM-DD_results.json --format json

APIFY_TOKEN must be set in environment or .env file.

If Apify MCP is available:

Tool: apify:run-actor
Actor: "apidojo~tweet-scraper"
Input:
{
  "searchTerms": ["[PRODUCT] launch", "[PRODUCT] just launched", "new [PRODUCT]", "[PRODUCT] release"],
  "maxItems": 100
}

REST API fallback:

curl -X POST \
  "https://api.apify.com/v2/acts/apidojo~tweet-scraper/runs?token=$APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"searchTerms": ["[PRODUCT] launch", "[PRODUCT] just launched", "new [PRODUCT]", "[PRODUCT] release"], "maxItems": 100}'

Wait for SUCCEEDED. Fetch dataset:

curl "https://api.apify.com/v2/actor-runs/$RUN_ID/dataset/items?token=$APIFY_TOKEN"

Step 3: Classify Results

classification: VIRAL (> 1000 mentions/hour) | HIGH_BUZZ (100-1000/hour) | MODERATE (10-100/hour) | LOW (< 10/hour)

Step 4: Score Each Result

score = buzz_score = tweet_volume_24h * 0.35 + weighted_sentiment * 0.35 + influencer_mention_count * 0.30

Step 5: Edge Cases

  • Product launch tweets spike within 48h then decay — run within 24-72h of launch for peak signal; old launches produce misleading low volume

Additional fallbacks:

  • < 20 results: Broaden search terms; remove secondary filters
  • No results: Verify the search terms are correct; try alternate phrasings
  • Data quality issues: Remove entries with missing key fields; note count in output

Output Format

# Tracking Product Launch Buzz On Twitter
Results: [N] | Date: [DATE]

| # | [Key Field] | [Metric 1] | [Metric 2] | [Classification] | [Score] |
|---|------------|-----------|-----------|-----------------|---------|
| 1 | [value] | [value] | [value] | [type] | [0.XX] |

## Summary
Top result: [description]
Key finding: [insight]

Troubleshooting

Too few results: Broaden the primary search term; remove restrictive filters. Low quality results: Apply minimum score threshold (≥ 0.50) to filter noise. Actor fails to run: Verify API key; check actor status at apify.com/apidojo.

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