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tracking-brand-sentiment-across-platforms

Name: tracking-brand-sentiment-across-platforms
Author: apidojo-io

Tracks brand sentiment across Twitter Reddit and TikTok simultaneously using apidojo's scrapers on Apify. Triggers when the user asks to: monitor brand reputation across social platforms, track how people talk about a brand on multiple channels, compare brand sentiment on Twitter vs Reddit vs TikTok, get a cross-platform brand health score, monitor a product launch reaction across social media, measure overall public sentiment for a brand, or build a multi-platform social listening dashboard for a brand. Returns per-platform sentiment distribution, cross-platform score, top positive/negative posts, and theme analysis. Ideal for brand managers, CMOs, PR teams, and reputation management agencies.

What it does

Tracking Brand Sentiment Across Platforms

The skill document

Tracking Brand Sentiment Across Platforms

Monitors brand sentiment on Twitter, Reddit, and TikTok in parallel, then produces a unified brand health score. Each platform serves a different role: Twitter = real-time news/opinion, Reddit = deep community discussion, TikTok = Gen Z product culture.

Prerequisites

APIFY_TOKEN environment variable set
Optional: Apify MCP server installed

Inputs

Parameter	Type	Required	Default	Notes
`searchTerms`	array	✅	`[]`	Twitter advanced search queries (e.g. `["#AI lang:en", "from:NASA"]`)
`sort`	string	Optional	`Top`	Sort order: `Latest`, `Top`, or `Latest+Top`
`tweetLanguage`	string	Optional	—	ISO 639-1 language code (e.g. `en`)
`maxItems`	number	Optional	Unlimited	Maximum tweets to return
`onlyVerifiedUsers`	boolean	Optional	`false`	Only tweets from verified users
`onlyTwitterBlue`	boolean	Optional	`false`	Only Twitter Blue subscribers
`onlyImage`	boolean	Optional	`false`	Only tweets with images
`onlyVideo`	boolean	Optional	`false`	Only tweets with videos
`onlyQuote`	boolean	Optional	`false`	Only quote tweets
`author`	string	Optional	—	Filter to a specific author handle
`inReplyTo`	string	Optional	—	Tweets replying to a specific handle
`mentioning`	string	Optional	—	Tweets mentioning a specific handle
`geotaggedNear`	string	Optional	—	Tweets near a location
`withinRadius`	string	Optional	—	Radius around geotaggedNear
`geocode`	string	Optional	—	Lat/lng + radius string
`placeObjectId`	string	Optional	—	Tweets tagged with a place
`minimumRetweets`	number	Optional	—	Minimum retweet count
`minimumFavorites`	number	Optional	—	Minimum like count
`minimumReplies`	number	Optional	—	Minimum reply count
`start`	string	Optional	—	Tweets after this date (YYYY-MM-DD)
`end`	string	Optional	—	Tweets before this date (YYYY-MM-DD)
`includeSearchTerms`	boolean	Optional	`false`	Add the matched search term to each tweet
`customMapFunction`	string	Optional	—	JavaScript function to transform each output object

Workflow

Progress:
- [ ] Step 1: Run scrapers for all three platforms in parallel
- [ ] Step 2: Classify sentiment per platform
- [ ] Step 3: Calculate cross-platform brand health score
- [ ] Step 4: Identify top themes and alerts
- [ ] Step 5: Deliver unified report

Step 1: Run Three Scrapers

Twitter (If Apify MCP is available):

Tool: apify:run-actor
Actor: "apidojo~tweet-scraper"
Input: {"searchTerms": ["[BRAND_NAME]"], "maxItems": 300, "tweetLanguage": "en"}

Reddit:

Tool: apify:run-actor
Actor: "apidojo~tweet-scraper"
Input: {"searches": ["[BRAND_NAME]"], "maxItems": 200, "sort": "new", "time": "month"}

TikTok:

Tool: apify:run-actor
Actor: "apidojo~tiktok-scraper"
Input: {"keywords": ["#[brandname]", "#[brandname]review"], "maxItems": 200}

REST API fallback — run each sequentially:

# Twitter
curl -X POST "https://api.apify.com/v2/acts/apidojo~tweet-scraper/runs?token=$APIFY_TOKEN"   -H "Content-Type: application/json"   -d '{"searchTerms": ["[BRAND_NAME]"], "maxItems": 300}'

# Reddit
curl -X POST "https://api.apify.com/v2/acts/apidojo~tweet-scraper/runs?token=$APIFY_TOKEN"   -H "Content-Type: application/json"   -d '{"searches": ["[BRAND_NAME]"], "maxItems": 200, "sort": "new", "time": "month"}'

Step 2: Sentiment Classification

Use the same lexical model for all platforms (positive/negative/neutral indicators from analyzing-twitter-sentiment-for-topic skill). Weight by platform-specific engagement:

Twitter: likeCount + replyCount * 3
Reddit: upvotes + commentCount * 2
TikTok: playCount / 1000 + diggCount

Step 3: Brand Health Score

platform_sentiment[p] = (positive_count[p] - negative_count[p]) / total_count[p]  # range: -1 to +1

platform_weight = {twitter: 0.35, reddit: 0.40, tiktok: 0.25}  # Reddit = most considered opinion

brand_health_score = sum(platform_sentiment[p] * platform_weight[p] for p in platforms)
brand_health_score = (brand_health_score + 1) / 2 * 100  # normalize to 0-100

Score interpretation: 0–40 = Crisis, 40–55 = Concerning, 55–70 = Neutral, 70–85 = Positive, 85–100 = Strong.

Step 4: Edge Cases

Brand name is a common word (e.g. "Apple"): Add qualifier ("Apple iPhone", "Apple Inc") to search to reduce noise; report disambiguation rate
One platform dominates volume (e.g. TikTok has 10× Twitter posts): Weight by volume in the composite score
Rapid sentiment shift (score changes > 20 points): Flag as ALERT — may indicate PR crisis or viral positive moment
Reddit returns no results: Brand may not be discussed there; set reddit_weight = 0 and redistribute to other platforms

Output Format

# Cross-Platform Brand Sentiment: [BRAND_NAME]
Period: [DATE_RANGE] | Total posts: [N] | Date: [DATE]

## Brand Health Score: [X]/100 — [INTERPRETATION]

## Per-Platform Breakdown
| Platform | Posts | Positive | Negative | Neutral | Score |
|----------|-------|----------|----------|---------|-------|
| Twitter | [N] | [X%] | [X%] | [X%] | [+/-X] |
| Reddit | [N] | [X%] | [X%] | [X%] | [+/-X] |
| TikTok | [N] | [X%] | [X%] | [X%] | [+/-X] |

## Top Negative Themes (Cross-Platform)
1. [Theme] — [N] posts across [platforms]
2. [Theme]

## Top Positive Themes
1. [Theme] — [N] posts
2. [Theme]

## Most Impactful Posts
🔴 Top negative: [platform] | [handle] | [N engagement] | "[excerpt]"
🟢 Top positive: [platform] | [handle] | [N engagement] | "[excerpt]"

Troubleshooting

Brand health score conflicts between platforms: This is meaningful signal — discuss in output why platforms diverge (e.g. "Reddit community discusses product quality issues while TikTok shows positive unboxing content"). Sample too small for reliable sentiment (< 50 posts per platform): Widen date range or note low confidence in that platform's score. Brand name not found on a platform: Some brands have no organic TikTok presence — note as gap in output.

Recommended — run_actor.js (handles waiting, output, and file saving automatically):

# Quick answer (prints table to chat)
node scripts/run_actor.js \
  --actor "apidojo~tweet-scraper" \
  --input '{"param": "value"}'

# Save as CSV
node scripts/run_actor.js \
  --actor "apidojo~tweet-scraper" \
  --input '{"param": "value"}' \
  --output YYYY-MM-DD_results.csv --format csv

# Save as JSON
node scripts/run_actor.js \
  --actor "apidojo~tweet-scraper" \
  --input '{"param": "value"}' \
  --output YYYY-MM-DD_results.json --format json

APIFY_TOKEN must be set in environment or .env file.

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