Memory

IG Realtor Recruiting Outreach

Try it

Build compliant Instagram DM outreach campaigns to recruit realtors into brokerage downlines (e.g., eXp Realty, Real Broker). Use when a user wants lead qual...

What it does

Build compliant Instagram DM outreach campaigns to recruit realtors into brokerage downlines (e.g., eXp Realty, Real Broker). Use when a user wants lead qual...

The skill document

IG Realtor Recruiting Outreach

Use this skill to turn IG lead lists into practical recruiting outreach without mass-blast spam language.

Workflow

1. Gather Leads

Use the best source available:

  • ClawHub/IG scraping skill output (preferred if available)
  • Manually curated CSV from IG research

Minimum CSV fields:

  • instagram_handle
  • first_name (or name)
  • city (optional)
  • brokerage (optional)
  • target_brokerage (optional; falls back to CLI default)

Recommended enrichments:

  • followers
  • last_post_theme
  • pain_point
  • production_tier (new, building, team_lead, top_producer)
  • notes

2. Generate Outreach Sequence

Run:

python3 scripts/build_ig_recruiting_outreach.py \
  --input /path/to/realtor_leads.csv \
  --campaign-name "exp-phoenix-week1" \
  --default-target-brokerage "eXp Realty" \
  --output-dir output/ig-recruiting

The script creates:

  • messages_.csv with staged DM sequence
  • audit_.json with lead-level rationale + quality notes
  • playbook_.md with send cadence and talking points

3. QA Before Sending

Check each message for:

  • Correct name/handle and brokerage
  • Specific but truthful personalization
  • No guaranteed income claims
  • No manipulative urgency or fake scarcity

4. Send and Track

Send manually in Instagram. Use CRM tags for sequence stage:

  • ig_sent_d1
  • ig_sent_f1
  • ig_sent_f2
  • ig_sent_breakup

Input Schema

The script supports these columns (case-insensitive):

  • instagram_handle (required)
  • first_name
  • name
  • brokerage
  • target_brokerage
  • city
  • followers
  • last_post_theme
  • pain_point
  • production_tier
  • notes

Safety Rules

  • Do not claim guaranteed income, splits, or stock upside.
  • Do not impersonate existing recruits or fabricate social proof.
  • Keep tone consultative and one clear CTA per message.
  • Respect platform rules and local solicitation regulations.

References

  • references/message-framework.md
  • references/compliance-guardrails.md

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