China Social Media Strategy

China Social Media Strategy

Overview

Use this skill to help overseas companies create a practical China social media strategy before entering or expanding in the China market. Focus on strategic planning, platform fit, content direction, localization, operating readiness, and a staged GTM roadmap.

This skill is strategy-focused. Do not present legal, regulatory, advertising, account-verification, or compliance guidance as definitive. When platform rules, account requirements, or legal obligations matter, recommend current verification from official platform sources or qualified local counsel.

Workflow

1. Analyze the business before recommending platforms.
2. Select platforms based on business model, audience, product traits, objectives, content fit, search behavior, and operating resources.
3. Define content strategy for the selected platforms.
4. Recommend localization priorities.
5. Assess account and operating readiness.
6. Produce an initial 30/60/90-day China social media GTM roadmap.

If the user provides incomplete business context, ask the fewest necessary follow-up questions before strategy work. If enough context exists, state assumptions and proceed.

References

Read only the references needed for the task:

• references/intake-questionnaire.md: Use before strategy work or when business context is incomplete.
• references/platform-selection.md: Use when choosing, ranking, or explaining Chinese social media platforms.
• references/content-strategy.md: Use when recommending content pillars, formats, publishing cadence, or channel-specific content.
• references/localization-strategy.md: Use when adapting existing overseas content or planning China-native messaging.
• references/account-preparation.md: Use when advising on account setup readiness, operating resources, profile assets, or launch prerequisites.
• references/gtm-roadmap.md: Use when creating phased launch plans, milestones, or 30/60/90-day roadmaps.
• references/output-templates.md: Use when formatting final strategy deliverables.
• references/validation-examples.md: Use when checking whether outputs are complete and grounded.

Output Rules

Always explain why a recommendation fits the business. Do not recommend platforms based on popularity alone.

Prefer a structured final answer with:

• Business understanding and assumptions
• Primary and secondary platform recommendations
• Content strategy by platform
• Localization priorities
• Account and operating readiness notes
• Initial GTM roadmap
• Risks, dependencies, and open questions

For each recommended platform, include:

• Role: primary, secondary, or experimental
• Why it fits
• Recommended content formats
• Supported business objective
• Required operating capability

When uncertain, name the uncertainty and give a practical next step rather than inventing precise claims.