Skills by mariokarras

Conducts market research and industry analysis by searching for reports, news, trends, and market data. Use when the user mentions 'market research,' 'indust...

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'ment...

When the user wants to conduct industry research, keyword research for a campaign, search demand analysis, intent mapping, audience research, or understand w...

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analyt...

Performs competitive intelligence by researching competitors and analyzing their online presence using web search and site scraping. Use when the user mentio...

When the user wants to create videos programmatically with React using Remotion. Also use when the user mentions 'create video,' 'Remotion,' 'React video,' '...

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. A...

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages,...

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "page...

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content s...

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test th...

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when...

When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranki...

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'service context,' 'mark...

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaig...

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referr...

When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales dec...

Monitors social conversations and sentiment around brands, topics, or industries by searching tweets and discussions to surface insights. Use when the user w...

When the user wants to scrape, crawl, or extract content from websites. Also use when the user mentions 'scrape site,' 'crawl website,' 'extract content,' 'w...

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature r...

When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps...

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions...

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding...

Enriches prospect and company profiles by scraping their website and searching for additional context to build comprehensive profiles. Use when the user want...

When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user menti...

When the user wants to define, document, or enforce their brand voice and style guide. Use when the user mentions 'brand voice,' 'tone of voice,' 'style guid...

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,'...

When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "reg...

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising plat...

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,...

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when...

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'v...

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms...

When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,'...

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit inte...

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or...

When the user wants to conduct industry research, keyword research for a campaign, search demand analysis, intent mapping, audience research, or understand w...

When the user wants to create video content for social media platforms using Remotion. Also use when the user mentions 'social video,' 'video for social,' 's...

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user m...

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgr...

When the user wants to create video advertisements using Remotion. Also use when the user mentions 'video ad,' 'create ad video,' 'ad creative video,' 'promo...

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growt...

When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured da...

When the user wants to find specific people at companies or discover who holds certain roles. Also use when the user mentions 'find people,' 'who works at,'...

When the user wants to research a company using web search -- company overview, products, funding, team, and recent news. Also use when the user mentions 'co...

When the user wants to build targeted prospect lists using web search. Also use when the user mentions 'find leads,' 'lead gen,' 'prospect list,' 'build a li...

Search Twitter/X for tweets, discussions, and sentiment on topics, people, or brands using Exa's tweet category search. Use when the user mentions 'search Tw...

Find academic papers, studies, and research on any topic using Exa's research paper category search. Use when the user mentions 'find papers,' 'research pape...