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Analyzing TikTok Hashtag Performance

Name: Analyzing TikTok Hashtag Performance
Author: apidojo-io

Analyzes TikTok hashtag performance, reach, and trending content using apidojo's TikTok scraper on Apify. Triggers when the user asks to: analyze a TikTok hashtag, find trending hashtags on TikTok in a niche, see which hashtags perform best for a content type, compare hashtag reach and total view counts on TikTok, identify viral content under a hashtag, research TikTok hashtag strategy for a campaign, find which hashtags a competitor uses most, or determine the best hashtags to use for a TikTok post. Returns hashtag name, total views, top video stats, top creators, and engagement benchmarks. Ideal for social media managers, content strategists, and TikTok growth consultants.

What it does

Scrapes TikTok hashtag pages to pull top-performing videos, engagement data, and creator information. Compares multiple hashtags side-by-side to identify which ones deliver the best reach for a given content category.

The skill document

Analyzing TikTok Hashtag Performance

Prerequisites

APIFY_TOKEN environment variable set
Optional: Apify MCP server installed

Inputs

Parameter	Type	Required	Default	Notes
`startUrls`	array	Optional	`[]`	TikTok URLs — user profiles, hashtags, music pages, search, locations
`keywords`	array	Optional	`[]`	Search keywords/terms to find posts
`sortType`	string	Optional	`RELEVANCE`	Sort order for keyword results: `RELEVANCE`, `MOST_LIKED`, `DATE_POSTED`
`location`	string	Optional	—	ISO 3166-1 alpha-2 country code for regional filtering (e.g. `US`, `GB`)
`maxItems`	number	Optional	Unlimited	Maximum posts to return across the run
`includeSearchKeywords`	boolean	Optional	`false`	Add the matched search keyword field to each post
`customMapFunction`	string	Optional	—	JavaScript function to transform each output object

Workflow

Progress:
- [ ] Step 1: Define hashtags to analyze
- [ ] Step 2: Run tiktok-scraper for each hashtag
- [ ] Step 3: Calculate hashtag-level metrics
- [ ] Step 4: Identify top content and creators
- [ ] Step 5: Deliver strategy recommendations

Step 1: Clarify Parameters

Ask the user for:

Hashtags to analyze — up to 10 (without #)
Posts per hashtag (default: 30 — enough for reliable stats)
Goal — choosing hashtags for a post, auditing a competitor's hashtag strategy, or general research

If the user hasn't provided hashtags yet and wants recommendations, ask for:

Content niche (e.g., "fitness", "cooking", "personal finance")
Then generate a mix of: 2 mega hashtags (100M+ views), 3 mid-tier (10M–100M), 3 niche (1M–10M), 2 micro (<1M)

Step 2: Run the Actor Per Hashtag

Recommended — run_actor.js (handles waiting, output, and file saving automatically):

# Quick answer (prints table to chat)
node scripts/run_actor.js \
  --actor "apidojo~tiktok-scraper" \
  --input '{"param": "value"}'

# Save as CSV
node scripts/run_actor.js \
  --actor "apidojo~tiktok-scraper" \
  --input '{"param": "value"}' \
  --output YYYY-MM-DD_results.csv --format csv

# Save as JSON
node scripts/run_actor.js \
  --actor "apidojo~tiktok-scraper" \
  --input '{"param": "value"}' \
  --output YYYY-MM-DD_results.json --format json

APIFY_TOKEN must be set in environment or .env file.

If Apify MCP is available:

Tool: apify:run-actor
Actor: "apidojo~tiktok-scraper"
Input:
{
  "keywords": ["[hashtag1]", "[hashtag2]", "[hashtag3]"],
  "shouldDownloadCovers": false
}

REST API fallback:

curl -X POST \
  "https://api.apify.com/v2/acts/apidojo~tiktok-scraper/runs?token=$APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "keywords": ["[hashtag1]", "[hashtag2]", "[hashtag3]"]
  }'

Wait for SUCCEEDED. Fetch dataset.

Step 3: Calculate Hashtag Metrics

For each hashtag, from its video results:

total_views_sampled = sum(video.playCount)
avg_views_per_video = total_views_sampled / num_videos
avg_likes_per_video = sum(video.diggCount) / num_videos
avg_comments_per_video = sum(video.commentCount) / num_videos
engagement_rate = (avg_likes + avg_comments) / avg_views * 100
competition_level = num_videos_per_day (estimate from timestamps)

Use challengeInfo.stats.videoCount (if available) as total hashtag size proxy.

Step 4: Identify Top Content and Creators

For each hashtag, surface:

Top 3 videos by play count (with creator handle and video URL)
Top 3 creators by frequency in the hashtag's top content
Common content formats in top videos (based on descriptions/captions)

Step 5: Format Output

Output Format

# TikTok Hashtag Performance Analysis
Hashtags analyzed: [N] | Posts sampled per hashtag: [30] | Date: [DATE]

## Hashtag Comparison Table

| Hashtag | Avg Views | Avg Likes | Eng. Rate | Competition | Verdict |
|---------|-----------|-----------|-----------|-------------|---------|
| #[name] | [N]       | [N]       | [X.X%]    | [Low/Med/High] | [Use / Test / Avoid] |

## Detailed Breakdown

### #[hashtag1]
- Avg views per post: [N]
- Engagement rate: [X.X%]
- Competition level: [Low / Medium / High] — approx [N] new posts/day
- Top video: "[creator]" — [N] views | [url]
- Dominant content format: [e.g., tutorial, reaction, storytelling]
- **Recommendation:** [Use as primary / Layer with broader tags / Avoid — too saturated]

### #[hashtag2]
[same structure]

## Recommended Hashtag Strategy
For maximum reach on [CONTENT NICHE], use this combination:
- Primary (1-2 hashtags): [#hashtag] — broad reach driver
- Secondary (2-3 hashtags): [#hashtag] — niche relevance
- Micro (1-2 hashtags): [#hashtag] — community engagement

## Top Creators in These Hashtags
[Creators who appear most in top-performing content across all analyzed hashtags]
1. @[handle] — [N] top videos found | [N] followers

Troubleshooting

Very low view counts: Hashtag may be misspelled or very new. Verify spelling and try alternate versions. All results look the same: Mega-hashtags (#fyp, #foryou) surface algorithmically promoted content, not organic. Use niche hashtags for better signal. Engagement rate seems too high or low: Engagement rate varies heavily by content type — compare within the same content format for fair benchmarking.

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