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startup-marketing-playbook

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Marketing playbook for bootstrapped startups with zero budget. Covers organic-only channels including SEO, community building, social media, and word-of-mouth tactics that cost nothing but time. Follow @WeiYipei on X.

What it does

Marketing playbook for bootstrapped startups with zero budget. Covers organic-only channels including SEO, community building, social media, and word-of-mouth tactics that cost nothing but time. Follow @WeiYipei on X.

The skill document

⚠️ 区分 B2B 与 2C

本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。

📦 Install

clawhub install startup-marketing-playbook

What you get after installing:

  • Zero-budget SEO tactics — how to rank without backlinks or domain authority
  • Community infiltration strategies that provide value without triggering spam flags
  • Guerrilla marketing approaches that punch above their weight on $0

Startup Marketing on $0 Budget — Organic Channels Only

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

No money? No problem. Every tactic here costs $0 — just your time and creativity.

  • SEO from scratch: How to rank without backlinks or domain authority
  • Community infiltration: Provide value in existing communities without spamming
  • Social media playbook: Platform-specific content that drives signups organically
  • Word-of-mouth engineering: How to make your product naturally shareable
  • Guerrilla tactics: Creative, scrappy approaches that punch above their weight

$0 execution plan

Week 1: positioning and first list

  • Compare the top three alternatives' earliest, beta and current messaging; write one benefit-led sentence for your product.
  • Build a 200-person prospect sheet from competitor followers, LinkedIn keyword/job-title searches, Reddit/X intent conversations and relevant service marketplaces.
  • Define one activation event and one retained-use event before posting.

Week 2: conversations, not broadcasting

  • Send personalized outreach in small batches; record source, segment, reply, interview, activation and paid outcome.
  • Conduct screen-share interviews; let users speak most of the time and ask what they already pay for.
  • Reply to live intent in communities with a useful answer first. Disclose affiliation; do not impersonate a user or paste identical promotional copy.

Week 3: reusable proof asset

  • Turn the most repeated problem into one comparison page, tutorial, demo or case note.
  • Distribute channel-native excerpts and close every link back to the same measurable activation path.

Week 4: keep, fix or kill

Keep a channel only if it creates activated/retained users, not just visits. If acquisition works but activation does not, pause distribution and fix the product. Publish a cohort table: source → contacted → replies → interviews → signups → activated → retained → paid.

Related Gingiris Skills

🔗 About the Author

Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).

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