Marketing playbook for bootstrapped startups with zero budget. Covers organic-only channels including SEO, community building, social media, and word-of-mouth tactics that cost nothing but time. Follow @WeiYipei on X.
25 installs
Coding
startup-growth-playbook
Try itSeed-stage growth playbook focused on channel selection and prioritization. Helps founders with product-market fit decide where to invest limited resources for maximum traction. By @WeiYipei.
What it does
Seed-stage growth playbook focused on channel selection and prioritization. Helps founders with product-market fit decide where to invest limited resources for maximum traction. By @WeiYipei.
The skill document
⚠️ 区分 B2B 与 2C
本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。
📦 Install
clawhub install startup-growth-playbook
What you get after installing:
- Channel scoring matrix to evaluate 15+ growth channels against your product
- PMF-to-growth bridge — signals that you're ready to scale vs still iterating
- Sequencing strategy for which channel first, second, third — and when to switch
Startup Growth Playbook — Seed Stage Channel Selection
🌍 Language / 语言: 中文 | English | 日本語 | 한국어
You have PMF but limited resources. This playbook helps you pick the ONE channel that will work.
- Channel scoring matrix: Evaluate 15+ channels against your product and audience
- PMF-to-growth bridge: Signals that you're ready to scale vs still iterating
- Organic vs paid: Decision framework based on CAC, LTV, and runway
- Founder-channel fit: Why some channels work for you specifically
- Sequencing strategy: Which channel first, second, third — and when to switch
Stage-gated growth sequence
| Stage | Goal | Primary work | Exit evidence |
|---|---|---|---|
| First 10 users | verify pain and language | founder outreach + interviews | repeated problem and aha moment |
| Activation repair | make first value repeatable | onboarding/docs/product | activation and second-session improvement |
| PMF validation | verify willingness to pay | pricing + paid interviews + retention | segment-specific retained/paid cohort |
| Repeatable growth | prove one channel | one channel, one offer, clean attribution | stable CAC/activation/retention |
| Scale | add channel and localization | budget, partners, compliance, payment | marginal economics hold |
Channel experiment card
For every proposed channel output: audience, intent signal, offer, asset, weekly capacity, spend/time budget, source UTM, activation event, retention window, continue threshold and kill threshold. Never choose a channel from reach alone.
First-ten-users motion
Start with founder-led outreach to competitor followers, LinkedIn keyword/job-title results, Reddit/X conversations and service marketplaces. The supplied course uses directional reply benchmarks of 1–5% for competitor-follower DMs and 10–15% for targeted LinkedIn outreach; treat them as planning priors and replace them with your own cohort after the first 200 messages.
Activation-before-scale guardrail
If weekly acquisition rises while activation remains under the product's minimum acceptable threshold, stop spending and fix onboarding/product. Report source → signup → activated → retained → paid as one cohort chain.
Related Gingiris Skills
- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-b2b-growth
- All skills: https://clawhub.ai/gingiris-1031
- Follow: @WeiYipei on X
🔗 About the Author
Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).
- 🐦 Twitter: @WeiYipei — Daily growth tactics
- 💬 Consulting: @Iris_carrot on Telegram
- 🛒 Premium Bundle (all 5 playbooks + templates): Get on Gumroad ($249)
- 📚 40+ Free Playbooks: gingiris.tools/skills
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