Auto-generate a professional, client-ready GEO service proposal from audit data. Creates a full proposal in markdown and PDF including executive summary, findings, recommended service packages (Basic/Standard/Premium), pricing, timeline, and terms. Use when user says "proposal", "proposta", "offerta", "preventivo", "generate proposal", or after completing a GEO audit for a prospect.
Security
geo-prospect
Try itCRM-lite for managing GEO agency prospects and clients. Track leads through the full sales pipeline: Lead → Qualified → Proposal Sent → Won → Lost. Store audit history, notes, deal values, and generate pipeline summaries. Use when user says "prospect", "lead", "client", "pipeline", "crm", "nuovo prospect", "aggiungi cliente", or when managing the business side of GEO services.
What it does
CRM-lite for managing GEO agency prospects and clients. Track leads through the full sales pipeline: Lead → Qualified → Proposal Sent → Won → Lost. Store audit history, notes, deal values, and generate pipeline summaries. Use when user says "prospect", "lead", "client", "pipeline", "crm", "nuovo prospect", "aggiungi cliente", or when managing the business side of GEO services.
The skill document
GEO Prospect Manager
Purpose
Manage GEO agency prospects and clients through the full sales lifecycle.
All data is stored in ~/.geo-prospects/prospects.json (persistent across sessions).
Commands
| Command | What It Does |
|---|---|
/geo prospect new | Create new prospect (interactive prompts) |
/geo prospect list | Show all prospects with pipeline status |
/geo prospect list | Filter: lead, qualified, proposal, won, lost |
/geo prospect show | Full prospect detail with history |
/geo prospect audit | Run quick GEO audit and save to prospect record |
/geo prospect note "" | Add interaction note with timestamp |
/geo prospect status | Move through pipeline |
/geo prospect won | Mark as won, set contract value |
/geo prospect lost "" | Mark as lost with reason |
/geo prospect pipeline | Visual pipeline summary with revenue forecast |
Data Structure
Each prospect is stored as a JSON record:
{
"id": "PRO-001",
"company": "Electron Srl",
"domain": "electron-srl.com",
"contact_email": "info@electron-srl.com",
"contact_name": "",
"industry": "Educational Equipment Manufacturing",
"country": "Italy",
"status": "qualified",
"geo_score": 32,
"audit_date": "2026-03-12",
"audit_file": "~/.geo-prospects/audits/electron-srl.com-2026-03-12.md",
"proposal_file": "~/.geo-prospects/proposals/electron-srl.com-proposal.md",
"monthly_value": 0,
"contract_start": null,
"contract_months": 0,
"notes": [
{
"date": "2026-03-12",
"text": "Initial GEO quick scan. Score 32/100 - Critical tier. Strong candidate for GEO services."
}
],
"created_at": "2026-03-12",
"updated_at": "2026-03-12"
}
Orchestration Instructions
/geo prospect new
- Check if
~/.geo-prospects/prospects.jsonexists, create if not (empty array) - Auto-detect company name from domain (e.g.,
electron-srl.com→Electron Srl) - Assign next sequential ID:
PRO-001,PRO-002, etc. - Ask user for:
- Contact name (optional)
- Contact email
- Monthly contract value estimate (optional)
- Set status to
lead - Save to JSON file
- Suggest next step: "Run
/geo prospect audit electron-srl.comto score this prospect"
/geo prospect list
Read ~/.geo-prospects/prospects.json and render a summary table:
GEO Prospect Pipeline — March 2026
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
ID Domain Company Status Score Value
─────── ────────────────────── ──────────────── ────────── ───── ──────
PRO-001 electron-srl.com Electron Srl Qualified 32/100 €4.5K
PRO-002 acme.com ACME Corp Lead — —
PRO-003 bigshop.it BigShop Won 41/100 €6.0K
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Pipeline: 1 lead | 1 qualified | 0 proposals | 1 won | 0 lost
Committed MRR: €6,000 | Pipeline Value: €4,500
/geo prospect audit
- Run
/geo quickto get GEO snapshot score - Save score to prospect record:
geo_score,audit_date - Save audit output to
~/.geo-prospects/audits/-.md - Update
audit_filepath in prospect record - Add auto-note: "Quick audit run. GEO Score: XX/100."
- If score < 55: suggest "Score indicates strong sales opportunity. Run
/geo proposalto generate proposal."
/geo prospect note ""
- Find prospect by ID or domain
- Append note with current ISO date
- Save back to JSON
- Confirm: "Note added to Electron Srl (PRO-001)"
/geo prospect status
Valid statuses: lead, qualified, proposal, won, lost
- Update status field
- Add auto-note: "Status changed to "
- Save and confirm
/geo prospect pipeline
Visual revenue-focused pipeline summary:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
GEO AGENCY PIPELINE SUMMARY — March 2026
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
STAGE COUNT POTENTIAL VALUE NOTES
───────────── ───── ─────────────── ─────────────────────
Lead 2 €8,000/mo New discoveries
Qualified 1 €4,500/mo Ready for proposal
Proposal Sent 1 €6,000/mo Awaiting signature
Won 3 €18,500/mo Active clients (MRR)
Lost 1 — Budget freeze
COMMITTED MRR: €18,500
PIPELINE (qualified+): €10,500
TOTAL POTENTIAL: €29,000/mo → €348,000/yr
Next actions:
→ PRO-003 (acme.com): Send proposal — score 38/100 (strong case)
→ PRO-007 (shop.it): Follow up — proposal sent 8 days ago
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Storage Location
All data stored in ~/.geo-prospects/:
~/.geo-prospects/
├── prospects.json # Main CRM database
├── audits/ # Quick audit snapshots
│ └── electron-srl.com-2026-03-12.md
└── proposals/ # Generated proposals
└── electron-srl.com-proposal.md
Create directory if it does not exist: mkdir -p ~/.geo-prospects/audits ~/.geo-prospects/proposals
Pipeline Stage Definitions
| Status | Meaning | Typical Next Action |
|---|---|---|
lead | Discovered, not yet contacted | Run quick audit, assess opportunity |
qualified | Audit done, confirmed pain points | Generate proposal |
proposal | Proposal sent, awaiting decision | Follow up, answer questions |
won | Contract signed, active client | Run full audit, start onboarding |
lost | Deal closed lost | Log reason for future reference |
Output
- All commands print confirmation + current prospect status to terminal
- No external files unless explicitly saving audits/proposals
- JSON database is the single source of truth
Tooling
seogeo crm add example.com --name "Example Corp" --email hi@example.com \
--stage lead --value 4800 --json
seogeo crm list --stage qualified --json
seogeo crm show example.com --json
seogeo crm update example.com --stage proposal_sent --value 6000 --json
seogeo crm note example.com "Sent the audit; call booked for Tuesday"
seogeo crm audit example.com --score 62 --report ./example-audit/GEO-AUDIT-REPORT.md
seogeo crm pipeline --json
Stages are fixed: lead, qualified, proposal_sent, won, lost. Any
other value is rejected rather than silently created, so the pipeline
totals stay meaningful.
crm audit is what makes geo-compare possible later — record a score
every time you run an audit, even when nothing changed. Two stored audits
are the minimum for a delta report.
State lives in a single JSON file (seogeo crm list --json prints its
path) so it is easy to inspect, diff, and back up. Set SEOGEO_CRM_FILE
to relocate it.
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