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finding-digital-agencies-via-google-search

Finds digital marketing agencies, creative studios, and web design firms via Google Search using apidojo's Google Search Scraper on Apify. Triggers when the user asks to: find digital agencies for outreach or partnership, discover marketing agencies in a specific city, build a list of SEO agencies or web design studios via Google, find creative agencies that might need your software, prospect marketing firms by searching Google, identify agencies by specialty and location, or compile an agency contact list from Google search results. Returns agency name, website URL, and Google snippet per result. Ideal for SaaS vendors, white-label providers, and B2B service companies targeting marketing agencies.

What it does

The skill document

Finding Digital Agencies Via Google Search

Inputs

Parameter	Type	Required	Default	Notes
`startUrls`	array	Optional	`[]`	Google search URLs
`searchTerms`	array	Optional	`[]`	Keywords to search on Google
`countryCode`	string	Optional	`US`	Country for Google search (e.g. `US`, `GB`, `TR`)
`languageCode`	string	Optional	—	Language for results (e.g. `en`)
`maxItems`	number	Optional	Unlimited	Maximum results to return across all queries
`maxPagesPerQuery`	integer	Optional	`1`	Maximum result pages per query
`mobileResults`	boolean	Optional	`false`	Fetch mobile SERP layout
`customMapFunction`	string	Optional	—	JavaScript function to transform each output object

How to Run

Using run_actor.js (recommended)

# Quick answer (table)
node scripts/run_actor.js --actor "apidojo~google-search-scraper" --input '{"searchTerms": ["digital marketing agency NYC"], "countryCode": "US", "maxPagesPerQuery": 3}'

# Save as CSV
node scripts/run_actor.js --actor "apidojo~google-search-scraper" --input '{"searchTerms": ["digital marketing agency NYC"], "countryCode": "US", "maxPagesPerQuery": 3}' --output results.csv --format csv

# Save as JSON
node scripts/run_actor.js --actor "apidojo~google-search-scraper" --input '{"searchTerms": ["digital marketing agency NYC"], "countryCode": "US", "maxPagesPerQuery": 3}' --output results.json --format json

REST API fallback

curl -X POST "https://api.apify.com/v2/acts/apidojo~google-search-scraper/runs" \
  -H "Authorization: Bearer $APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"searchTerms": ["digital marketing agency NYC"], "countryCode": "US", "maxPagesPerQuery": 3}'

If Apify MCP is available: Use the Apify MCP call_actor tool with actor apidojo~google-search-scraper and the input above.

Scoring & Ranking

Score each result by:

snippet_has_agency_signals (contains: agency, studio, services, clients, marketing, SEO) → weight 0.50
is_agency_domain (not .gov, .edu, .wikipedia, .youtube) → weight 0.30
position → score = 1 - (position / total_results), weight 0.20

score = 0.50 * int(agency_signals) + 0.30 * int(valid_domain) + 0.20 * (1 - position/total)

Classification

Score	Tier	Label
≥ 0.70	A	PRIME_PROSPECT
0.40–0.69	B	WARM_LEAD
< 0.40	C	LOW_PRIORITY

Edge Cases

Directory sites in results: Clutch, Yelp, Upwork listings are not agencies. Filter by checking if domain matches snippet.
Wikipedia/news results: Skip results with domains like wikipedia.org, bbc.com.
Limited contact data: SERP only returns title, URL, snippet — no phone/email. Use results as a starting list for manual outreach.
Duplicate agencies: Same agency may appear for multiple search terms — deduplicate by domain.
Local vs global: Use city-specific search terms for local results.

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