Generate a complete week of social media content for all platforms from a single topic or brand. Produces platform-optimized posts, a beautiful shareable HTML content calendar, hashtag suggestions, posting-time recommendations, and JSON export for scheduling tools.
Coding
Social Media Kit
Try itGenerate a complete week of social media content for all platforms from a single topic or brand. Produces platform-optimized posts, a beautiful shareable HTML content calendar, hashtag suggestions, posting-time recommendations, and JSON export for scheduling tools.
What it does
Generate a complete week of social media content for all platforms from a single topic or brand. Produces platform-optimized posts, a beautiful shareable HTML content calendar, hashtag suggestions, posting-time recommendations, and JSON export for scheduling tools.
The skill document
Social Media Kit
Generate a complete week of social media content for all major platforms from a single topic, brand name, or URL.
Quick Start
# Generate a week of content for a brand
python scripts/social_kit.py generate --topic 'sustainable fashion' --brand 'EcoThreads'
# Generate 14 days for specific platforms only
python scripts/social_kit.py generate --topic 'AI productivity' --days 14 --platforms twitter,linkedin
# Build an HTML calendar from a previous JSON export
python scripts/social_kit.py calendar content.json --output calendar.html
# Auto-detect topic from any text snippet via stdin
echo 'organic coffee roastery in Brooklyn' | python scripts/social_kit.py --auto
What It Produces
| Output | Description |
|---|---|
content.json | All posts in structured JSON — ready for scheduling tools |
calendar.html | Beautiful, shareable, print-friendly weekly content calendar |
| Console summary | Quick overview of the week's content strategy |
Output Structure
output/
├── content.json # Machine-readable: 21+ posts with full metadata
└── calendar.html # Visual weekly grid: 7 days × N platforms
Features
- 21 posts by default (7 days × 3 platforms), fully customizable
- Platform optimization: Twitter (280 chars + hashtags), Instagram (caption + image suggestions), LinkedIn (professional, longer form)
- Content mix: follows the 70-20-10 rule — Educational (70%), Promotional (20%), Engaging (10%) — plus behind-the-scenes and UGC
- Hashtag suggestions tailored per platform
- Best posting time recommendations per platform per day
- Engagement hooks and CTAs baked into every post
- Weekly theme/storyline that ties all posts together
- Color-coded HTML calendar: educational = blue, promo = green, engaging = orange
- Print-friendly layout for physical planning
- JSON export for Buffer, Hootsuite, Later, and other scheduling tools
Content Strategy
See references/content-strategy.md for the 70-20-10
rule and content pillar framework.
See references/platform-guide.md for character limits,
hashtag strategies, and best practices per platform.
CLI Reference
generate
python scripts/social_kit.py generate \
--topic 'sustainable fashion' \
--brand 'EcoThreads' \
--days 7 \
--platforms twitter,instagram,linkedin \
--output-dir ./output
| Flag | Default | Description |
|---|---|---|
--topic | required | The topic, niche, or description |
--brand | topic | Brand or product name |
--days | 7 | Number of days to generate |
--platforms | twitter,instagram,linkedin | Comma-separated platform list |
--output-dir | ./output | Where to write files |
calendar
python scripts/social_kit.py calendar content.json --output calendar.html
--auto (stdin)
echo 'AI fitness app called FitAI' | python scripts/social_kit.py --auto
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