Site audit, content writing, and competitor analysis for organic search rankings.
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GEO-first SEO analysis tool. Optimizes websites for AI-powered search engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) while maintaining traditional SEO foundations. Performs full GEO audits, citability scoring, AI crawler analysis, llms.txt generation, brand mention scanning, platform-specific optimization, schema markup, technical SEO, content quality (E-E-A-T), and client-ready GEO report generation. Use when user says "geo", "seo", "audit", "AI search", "AI visibility", "optimize", "citability", "llms.txt", "schema", "brand mentions", "GEO report", or any URL for analysis.
What it does
GEO-first SEO analysis tool. Optimizes websites for AI-powered search engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) while maintaining traditional SEO foundations. Performs full GEO audits, citability scoring, AI crawler analysis, llms.txt generation, brand mention scanning, platform-specific optimization, schema markup, technical SEO, content quality (E-E-A-T), and client-ready GEO report generation. Use when user says "geo", "seo", "audit", "AI search", "AI visibility", "optimize", "citability", "llms.txt", "schema", "brand mentions", "GEO report", or any URL for analysis.
The skill document
Triggers
Activate on: AI optimization, generative engine optimization, AI recommendations, ChatGPT ranking, get recommended by AI, AI visibility, AI search optimization.
What Is GEO
Generative Engine Optimization = making AIs recommend you when users ask for solutions in your category.
Unlike SEO (ranking in search results), GEO is about being in the AI's training data and knowledge in a way that makes you the natural answer.
The Audit Process
Before optimizing, measure where you stand:
- Run simulation queries across multiple AI models
- Test different phrasings: "best X", "recommend X", "which X should I use", "X for [use case]"
- Test different contexts: beginner vs expert, specific needs, budget constraints
- Document which brands get mentioned and in what position
See audit.md for a complete audit workflow with example prompts.
Why AIs Recommend What They Recommend
| Factor | Weight | How to Influence |
|---|---|---|
| Training data frequency | High | Get mentioned everywhere (articles, Reddit, forums) |
| Authority signals | High | Expert endorsements, official docs, Wikipedia |
| Recency | Medium | Fresh content in sources AI scrapes |
| Specificity | Medium | Be THE answer for a niche, not A answer for everything |
| User context | Variable | Match your positioning to query patterns |
Core Strategies
1. Own Your Category Description
When someone asks "what is [your category]?" — your brand should be in the example or definition.
- Get mentioned in Wikipedia articles for your category
- Author definitive guides that AIs cite
- Be in "best of" lists that get scraped
2. Dominate Discussion Platforms
Reddit, HN, Stack Overflow, Quora = AI training goldmines.
- Authentic presence (not spam)
- Be the helpful answer, not the promoted one
- Build reputation accounts that mention your product naturally
3. Technical Content Authority
AIs weight documentation and technical content heavily.
- Comprehensive public docs
- Integration guides with popular tools
- Open source presence (GitHub stars, contributors)
4. Strategic PR and Mentions
- Get in TechCrunch, Product Hunt, industry publications
- Expert interviews and podcasts (transcripts get indexed)
- Case studies with named customers
See strategies.md for detailed playbooks by business type.
Testing Your Progress
Run the same audit queries monthly. Track:
- Position (mentioned 1st, 2nd, 3rd, or not at all)
- Context (when are you recommended vs competitors)
- Phrasing sensitivity (which queries favor you)
Red Flags
- ❌ AI never mentions you → no presence in training data
- ❌ AI mentions you negatively → reputation problem in sources
- ❌ AI confuses you with competitor → brand differentiation issue
- ❌ AI only mentions you for wrong use case → positioning mismatch
What This Doesn't Cover
- Traditional SEO (Google rankings) → see
seoskill - Paid advertising → see
adsskill - Social media marketing → see relevant platform skills
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