Find new external backlink prospects from public research.
Integrations
conqueror-link-prospecting
Try itFind link prospects from SERPs and competitor backlinks, discover public contact paths, and draft personalized outreach. Use when promoting a page, study, or tool. Requires a connected Conqueror MCP server.
What it does
Find link prospects from SERPs and competitor backlinks, discover public contact paths, and draft personalized outreach. Use when promoting a page, study, or tool. Requires a connected Conqueror MCP server.
The skill document
Conqueror Link Prospecting
Goal
Find realistic pages, sites, and authors that might reference the user's page, product, study, guide, or tool. Use Conqueror for prospect discovery, then use available web/search/browser tools for contact discovery.
Required inputs
projectId- User domain or target URL
- Linkable asset, page, product, study, tool, or topic
- Optional competitors
- Optional market/location/language
Conqueror MCP tools
get_serp_results: find ranking articles, listicles, resource pages, comparisons, and topical publishers.get_backlinks_overview: inspect competitor domain or page backlink/referring-domain patterns.get_domain_overview: qualify important prospect domains.get_ranked_keywords: understand what a prospect or competitor ranks for when topical fit matters.search_local_businessesandget_local_serp_results: use for local SEO link prospecting when nearby businesses, local competitors, or Maps/category signals can reveal partnership targets.research_keywords: expand prospecting queries.
Contact discovery tools
After Conqueror identifies good prospects, use available non-Conqueror browsing or search tools for public contact discovery. Depending on the client, this may be web search, page fetches, browser automation, or a search API.
Look for:
- Author byline pages
- Contact pages
- Editorial guidelines
- About/team pages
- LinkedIn, X, Bluesky, or other professional profiles
- Newsletter or publication masthead pages
- Public email addresses in page HTML or visible page text
- Structured data such as
Person,Organization,sameAs, oremail
Only record contact details that were actually found. Include the source URL for any email, profile, or contact form.
Prospecting query patterns
Build queries from the asset/topic:
resourcesbest toolsalternativesstatisticsguideexamplestemplatessoftwarefor
Use get_serp_results in batches for the most relevant patterns. Send at most 10 queries per call.
Workflow
- Clarify the linkable asset and the reason someone would reference it.
- Build 5-10 prospecting queries by default.
- Call
get_serp_resultsfor those queries. - If competitors are provided, call
get_backlinks_overviewfor the strongest competitor domains or pages first. Continue without backlink evidence if it is unavailable. - For local SEO, use
search_local_businessesandget_local_serp_resultsaround priority locations to identify nearby competitors, categories, and local SERP evidence before searching for local chambers, associations, campus resources, community pages, and directories. - Filter prospects:
- Keep topical relevance and editorial pages.
- Prioritize articles, directories, resource pages, comparisons, statistics pages, templates, and curated lists.
- Deprioritize homepages, login pages, thin affiliate pages, spam, unrelated forums, and direct competitors unless a comparison angle is valid.
- For each good prospect, define the outreach angle:
- Broken/missing resource
- Better current data
- Useful tool/template
- Alternative or comparison inclusion
- Expert quote or supporting reference
- For the strongest prospects, visit or search the prospect site to find the best contact path.
- Draft outreach messages. If contact details were found, include the source. If not, list the next best contact-discovery path.
Output format
Start with:
- Best outreach angle
- Highest-priority prospect type
- Any data limitations
Then include:
| Prospect URL | Site/domain | Source | Relevance | Suggested angle | Contact path | Priority |
|---|
Then provide 2-3 reusable outreach drafts:
- Resource/list inclusion
- Article update/reference suggestion
- Competitor alternative/comparison angle
Guardrails
- Do not invent email addresses, social handles, or contact names.
- Do not say Conqueror found contact details unless a Conqueror tool returned them. Attribute contact discovery to the web/search/browser source used.
- If contact details are not available after a reasonable search, recommend specific discovery steps such as checking the author page, contact page, LinkedIn, X, or a reputable contact-enrichment tool.
- Avoid spammy mass outreach. Personalize by page and reason.
- Flag prospects that are direct competitors or likely paid placements.
Related skills
Use when the user asks about backlinks, referring domains, link building, broken links pointing at them, or link gaps versus competitors. Analyzes a backlink profile and produces a human-reviewed link-opportunity plan — reclamation, competitor intersection, linkable assets, unlinked mentions. Import/direct-provider modes; never automates outreach or disavow.
Analyze one named competitor's organic footprint, ranking keywords, content themes, backlinks, and weaknesses. Use for a deep dive on a single domain. Requires a connected Conqueror MCP server.
Find keyword opportunities for a site: discover seeds, score volume, difficulty and intent, check SERPs, and save the winners. Use when deciding what to target. Requires a connected Conqueror MCP server.
Turn a role or ICP spec into a ranked outbound sales list of LinkedIn prospects, each enriched with company context and a one-line personalized opener rationale. Use whenever the user wants prospects, leads, a target-account list, people to sell to, or personalized outreach angles, even if they only describe the buyer ("find me VPs of Sales at fintech startups") without saying "list" or "outreach". For a hiring shortlist use candidate-sourcing instead; for enriching prospects the user already has, use prospect-enrich.
Map who wins an SEO market: recurring domains, winning content themes, keyword coverage, backlink strength, and the openings. Use for a market-level view before picking targets. Requires a connected Conqueror MCP server.
More from Conqueror
Browse all skillsSet up a durable local SEO workspace: working folder, site scope, goals, positioning, MCP and project check, and Search Console intake. Use at the start of a new SEO project. Requires a connected Conqueror MCP server.
Friendly SEO coach mode: explain what each Conqueror workflow does, recommend the next step, and teach when to use MCP data versus web search. Use when unsure which workflow to run. Requires a connected Conqueror MCP server.
Find keyword opportunities for a site: discover seeds, score volume, difficulty and intent, check SERPs, and save the winners. Use when deciding what to target. Requires a connected Conqueror MCP server.
Map who wins an SEO market: recurring domains, winning content themes, keyword coverage, backlink strength, and the openings. Use for a market-level view before picking targets. Requires a connected Conqueror MCP server.
Group keywords into page-level clusters and map each cluster to an existing or new page, flagging cannibalization. Use when you have a keyword list or Search Console data and need a content plan. Requires a connected Conqueror MCP server.
Analyze one named competitor's organic footprint, ranking keywords, content themes, backlinks, and weaknesses. Use for a deep dive on a single domain. Requires a connected Conqueror MCP server.