Content-strategy diagnosis for Chinese creator work. Use when Codex needs to judge whether a topic, draft, or content plan should become a short video, post,...
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Design & media
视频封标诊断
Try itVideo packaging diagnosis for Chinese short-form creators. Use when Codex needs to diagnose why a video's title, cover, opening hook, or payoff structure is...
What it does
Video packaging diagnosis for Chinese short-form creators. Use when Codex needs to diagnose why a video's title, cover, opening hook, or payoff structure is...
The skill document
Video Packaging Diagnosis
Overview
这个 Skill 专门处理视频的：
- 标题
- 封面
- 开头承接
- promise 与兑现
它不是通用文案 Skill，也不是完整脚本 Skill。
Quick Start
- 先判断问题更像：标题、封面、开头，还是兑现关系。
- 先找一个最限制点击或留存的单点。
- 标题、封面、开头必须围绕同一个 promise。
- 给优化方案时，至少保留 2 条不同方向。
Default Contract
默认采用以下约定，除非用户另有说明：
- 输出语言：中文
- 先诊断，再给改法
- 先看 promise 是否成立，再谈词句雕花
- 如果平台没说明，按中文短视频语境处理
Workflow
Step 1: Scope the Material
用户可提供：
- 标题
- 封面图描述或图片
- 开头脚本
- 视频大纲
Step 2: Route the Diagnosis
| 场景 | 按需读取 |
|---|---|
| 标题诊断 | references/contrast-headlines.md |
| 封面诊断 | references/cover-strategies.md |
| 开头 / 承接诊断 | references/payoff-structure.md |
| 整体封标诊断 | 三个文件都读 |
Step 3: Name the Real Bottleneck
常见瓶颈：
- 标题没有对比和画面感
- 封面没有视觉聚焦
- 开头没有立刻确认标题 promise
- 中段平，结尾又没有兑现
Step 4: Return Targeted Fixes
默认交付：
- 一句话诊断
- 主要问题 1-3 条
- 2-3 个标题方向
- 封面策略建议
- 开头承接修正建议
Hard Rules
Do not:
- 只改标题，不看封面和开头
- 把所有问题都归因成“不够炸”
- 没诊断就直接给一个答案
Always:
- 把问题落到点击或留存
- 检查标题、封面、开头是否在说同一件事
- 给至少两种可比较方案
Resource Map
- references/contrast-headlines.md
- 强对比标题的类型与检查方法。
- references/cover-strategies.md
- 封面策略、视觉聚焦与常见错误。
- references/payoff-structure.md
- 开头确认、中段升级、结尾兑现的承接检查。
- assets/diagnosis-template.md
- 标准诊断输出模板。
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