Marketing playbook for bootstrapped startups with zero budget. Covers organic-only channels including SEO, community building, social media, and word-of-mouth tactics that cost nothing but time. Follow @WeiYipei on X.
25 次安装
编程
startup-growth-playbook
试用Seed-stage growth playbook focused on channel selection and prioritization. Helps founders with product-market fit decide where to invest limited resources for maximum traction. By @WeiYipei.
它能做什么
Seed-stage growth playbook focused on channel selection and prioritization. Helps founders with product-market fit decide where to invest limited resources for maximum traction. By @WeiYipei.
技能文档
⚠️ 区分 B2B 与 2C
本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。
📦 Install
clawhub install startup-growth-playbook
What you get after installing:
- Channel scoring matrix to evaluate 15+ growth channels against your product
- PMF-to-growth bridge — signals that you're ready to scale vs still iterating
- Sequencing strategy for which channel first, second, third — and when to switch
Startup Growth Playbook — Seed Stage Channel Selection
🌍 Language / 语言: 中文 | English | 日本語 | 한국어
You have PMF but limited resources. This playbook helps you pick the ONE channel that will work.
- Channel scoring matrix: Evaluate 15+ channels against your product and audience
- PMF-to-growth bridge: Signals that you're ready to scale vs still iterating
- Organic vs paid: Decision framework based on CAC, LTV, and runway
- Founder-channel fit: Why some channels work for you specifically
- Sequencing strategy: Which channel first, second, third — and when to switch
Stage-gated growth sequence
| Stage | Goal | Primary work | Exit evidence |
|---|---|---|---|
| First 10 users | verify pain and language | founder outreach + interviews | repeated problem and aha moment |
| Activation repair | make first value repeatable | onboarding/docs/product | activation and second-session improvement |
| PMF validation | verify willingness to pay | pricing + paid interviews + retention | segment-specific retained/paid cohort |
| Repeatable growth | prove one channel | one channel, one offer, clean attribution | stable CAC/activation/retention |
| Scale | add channel and localization | budget, partners, compliance, payment | marginal economics hold |
Channel experiment card
For every proposed channel output: audience, intent signal, offer, asset, weekly capacity, spend/time budget, source UTM, activation event, retention window, continue threshold and kill threshold. Never choose a channel from reach alone.
First-ten-users motion
Start with founder-led outreach to competitor followers, LinkedIn keyword/job-title results, Reddit/X conversations and service marketplaces. The supplied course uses directional reply benchmarks of 1–5% for competitor-follower DMs and 10–15% for targeted LinkedIn outreach; treat them as planning priors and replace them with your own cohort after the first 200 messages.
Activation-before-scale guardrail
If weekly acquisition rises while activation remains under the product's minimum acceptable threshold, stop spending and fix onboarding/product. Report source → signup → activated → retained → paid as one cohort chain.
Related Gingiris Skills
- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-b2b-growth
- All skills: https://clawhub.ai/gingiris-1031
- Follow: @WeiYipei on X
🔗 About the Author
Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).
- 🐦 Twitter: @WeiYipei — Daily growth tactics
- 💬 Consulting: @Iris_carrot on Telegram
- 🛒 Premium Bundle (all 5 playbooks + templates): Get on Gumroad ($249)
- 📚 40+ Free Playbooks: gingiris.tools/skills
相关技能
A curated marketing stack guide for SaaS startups — tools, channels, and metrics organized by growth stage. Know exactly which tools to adopt and when. By @W...
27 次安装
诊断漏斗中受约束的环节，挑选可复利的增长回路，并量化渠道与实验组合的规模。
69 次安装4 星标
The complete Product-Led Growth playbook covering freemium model design, self-serve onboarding, activation metrics, and the transition from individual users to enterprise accounts. Follow @WeiYipei on X for PLG insights.
27 次安装
The revenue-focused SaaS playbook for going from $0 to $50K MRR. Covers pricing experiments, churn reduction, activation optimization, and expansion revenue...
57 次安装
You're two weeks from launch and still can't say, in one sentence, who this is for and why they'd switch. That's not a copywriting problem — it's a missing G...
32 次安装