Seed-stage growth playbook focused on channel selection and prioritization. Helps founders with product-market fit decide where to invest limited resources for maximum traction. By @WeiYipei.
29 次安装
编程
Go To Market Playbook
试用You're two weeks from launch and still can't say, in one sentence, who this is for and why they'd switch. That's not a copywriting problem — it's a missing G...
它能做什么
You're two weeks from launch and still can't say, in one sentence, who this is for and why they'd switch. That's not a copywriting problem — it's a missing GTM spine. This reusable template forces positioning, ICP, and channel choice into place before you spend a dollar, for B2B or B2C. What's inside: • Positioning canvas — define your category, differentiator, and value prop • ICP worksheet — identify and prioritize your ideal customer profiles • Messaging framework — headlines, elevator pitches, and objection handling • Channel-market fit matrix — match distribution channels to your buyer journey • Competitive battle cards — positioning against the alternatives buyers already know A fill-in template, not a lecture — refined across 150+ startup consultations. 🇨🇳 GTM 策略模板 — 定位画布+ICP+渠道-市场匹配+竞品对比卡，B2B/B2C 通用，发布前把打法钉死。 🇯🇵 GTM戦略テンプレート — ポジショニング、ICP、チャネル選定、競合バトルカード。B2B/B2C両対応。 🇰🇷 GTM 전략 템플릿 — 포지셔닝, ICP, 채널 선택, 경쟁 배틀카드. B2B/B2C 겸용. Triggers: "go to market" | "GTM" | "GTM strategy" | "go-to-market plan" | "positioning" | "product positioning" | "ICP" | "ideal customer profile" | "messaging framework" | "channel strategy" | "launch strategy" | "competitive analysis" | "市场进入" | "定位" | "GTM 战略" | "市場投入" | "포지셔닝"
技能文档
⚠️ 区分 B2B 与 2C
本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。
📦 Install
clawhub install go-to-market-playbook
What you get after installing:
- Positioning canvas and ICP worksheet you can fill in for any product launch
- Channel-market fit matrix matching distribution to your buyer journey
- Competitive battle cards and objection-handling messaging framework
Go-to-Market Strategy Template — B2B & B2C Launch Planning
🌍 Language / 语言: 中文 | English | 日本語 | 한국어
A structured GTM template you can fill in for any product launch — B2B or B2C.
- Positioning canvas: Define your category, differentiator, and value prop
- ICP worksheet: Identify and prioritize your ideal customer profiles
- Messaging framework: Headlines, elevator pitches, and objection handling
- Channel-market fit: Match distribution channels to your buyer journey
- Competitive analysis: Battle cards and positioning against alternatives
Channel Sequencing by Revenue Stage (2026 consulting data)
Channels unlock in order — running a $5M-ARR playbook at seed stage burns cash:
| ARR stage | What unlocks | Discipline |
|---|---|---|
| Pre-revenue | Founder network, warm intros | First 3 customers closed personally by founders |
| → $500K | PH, Reddit, Discord, founder brand, owned content matrix | Total acquisition spend <$20K; no scaled paid ads pre-PMF |
| → $1M | Influencer partnerships + SEM + founder brand | Hand-test 5–10 keywords to establish CPA before scaling |
| → $5M | SEO/SEM at matrix scale, multi-channel paid, referral loops | Systematize organic content production |
| → $20M | PLG + SLG combined, host your own conference | — |
Team rule: below ~$2–3M revenue, don't open an overseas office — let affiliates, resellers, and service partners carry international distribution (top products share up to 50% of revenue with partners).
Guardrails before north stars
A north-star metric without guardrails misallocates resources. Pair it with floors — e.g. D1 activation ≥10%, a blended-CAC ceiling derived from price point, K-factor ≥0.4 — plus one hard rule: when activation drops below threshold, automatically throttle acquisition. Filling a leaking bucket is the most expensive way to grow. Weekly routine: cut channels above your CAC ceiling, reinvest in channels below it.
Paid acquisition red lines (field-tested)
- Cost per signup: $5–8 acceptable. Cost per paying user: under $50, ideally under $30. At $100 per paying user something is structurally broken — stop and audit before scaling.
- Watch for polluted-traffic signals: average session time collapsing (a real case went 189s → 8s after ads ramped) or thousands of paid-in users converting at zero.
B2B channel ranking, measured
Conversion order across client projects: LinkedIn > Reddit > Twitter. LinkedIn at $10/day produced paying users at ~$30 CPA in tests, with 3-day flight cycles working best. Twitter drives awareness, not conversion — one team cut Twitter spend 32% with flat conversions. Budget it for share-of-voice only.
Related Gingiris Skills
- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-b2b-growth
- All skills: https://clawhub.ai/gingiris-1031
- Follow: @WeiYipei on X
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