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Linkedin Content

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LinkedIn post writing with hook formulas, formatting rules, and engagement patterns. Covers post types, algorithm signals, character limits, and content pill...

它能做什么

Write high-engagement LinkedIn posts via inference.sh CLI.

技能文档

LinkedIn Content

Write high-engagement LinkedIn posts via inference.sh CLI.

Quick Start

curl -fsSL https://cli.inference.sh | sh && infsh login

# Research trending LinkedIn content patterns
infsh app run tavily/search-assistant --input '{
  "query": "LinkedIn viral post examples 2024 high engagement patterns"
}'

# Post to X (cross-posting reference)
infsh app run x/post-create --input '{
  "text": "Your cross-posted version here"
}'

Install note: The install script only detects your OS/architecture, downloads the matching binary from dist.inference.sh, and verifies its SHA-256 checksum. No elevated permissions or background processes. Manual install & verification available.

Post Anatomy

┌─────────────────────────────────────┐
│ HOOK (first 1-2 lines)             │ ← Visible before "...see more"
│                                     │
│ ...see more ─────────────────────── │ ← The click gate
│                                     │
│ BODY (story/value)                  │
│ - Formatted with line breaks        │
│ - Short paragraphs (1-2 sentences)  │
│ - Lists or numbered points          │
│                                     │
│ CTA (last 1-2 lines)              │ ← Ask for engagement
│                                     │
│ #hashtags (3-5)                     │
└─────────────────────────────────────┘

Character Limits

ElementLimit
Post text3,000 characters
Visible before "see more"~210 characters (~2 lines on mobile)
Hashtags3-5 recommended
Comment1,250 characters
Article title100 characters
Article body125,000 characters

The first 210 characters are everything. If the hook fails, nobody clicks "see more."

Hook Formulas

What Works

FormulaExample
Contrarian opinion"Unpopular opinion: code reviews are a waste of time."
Personal story opening"I got fired on a Tuesday. Best thing that ever happened."
Surprising stat"92% of startups fail. But not for the reason you think."
List promise"I've hired 200+ engineers. Here are 5 red flags I look for."
Bold statement"Your resume doesn't matter. Here's what does."
Before/after"3 years ago I couldn't get a single interview. Yesterday I turned down a FAANG offer."
Pattern interrupt"Stop. Before you send that cold email, read this."

What Fails

❌ "Excited to announce that we are pleased to share..." (corporate speak)
❌ "In today's rapidly evolving landscape..." (cliché, says nothing)
❌ "I'd like to take a moment to..." (slow, no hook)
❌ "Just published a new blog post!" (no value proposition)
❌ Starting with a hashtag or emoji

Formatting Rules

Line Breaks Are Your Best Friend

❌ Dense paragraph:
"I learned something important about leadership last week. My team was struggling with a deadline and instead of pushing harder, I decided to remove scope. The result was incredible — we shipped faster and the quality was better. Sometimes less really is more."

✅ Formatted for LinkedIn:
"I learned something about leadership last week.

My team was struggling with a deadline.

Instead of pushing harder, I removed scope.

The result?

We shipped faster.
And the quality was BETTER.

Sometimes less really is more."

Formatting Guidelines

RuleWhy
One sentence per lineEasier to scan on mobile
Blank line between paragraphsVisual breathing room
Short paragraphs (1-2 sentences)Mobile readability
Use line breaks for dramatic effectCreates pacing and suspense
Bold key phrases sparinglyDraws eye to important points
Numbered lists for tipsScannable, shareable
Avoid walls of textNobody reads them

Post Types (Ranked by Engagement)

Post TypeEngagementBest For
Personal story + lessonVery HighBuilding connection, authenticity
Contrarian takeHighStarting conversations, visibility
Carousel (document post)HighEducational content, tips
List/tips (numbered)HighActionable value, saves
PollMedium-HighEasy engagement, data gathering
Photo + storyMediumHumanizing, events
Video (native)MediumDemonstrations, personality
Link postLowDriving traffic (algorithm penalizes)
ReshareVery LowDon't bother — write original

LinkedIn penalizes posts with links (reduces reach). Workarounds:

  1. Comment method: Post without link, add link as first comment, edit post to say "Link in comments"
  2. No-link method: Summarize the content in the post itself, mention "DM for link"
  3. If you must link: Put it at the very end, after strong standalone content

Content Pillars

Every LinkedIn creator should have 3-5 pillars they rotate through:

PillarWhat It CoversExample
ExpertiseIndustry knowledge, how-tos"5 database patterns every engineer should know"
StoriesPersonal experiences, failures, wins"The hardest feedback I ever received"
OpinionsTakes on industry trends, contrarian views"AI won't replace engineers. Bad managers will."
Behind the scenesBuilding in public, process"Here's our actual sprint retrospective format"
Curated insightsTrends, data, research summaries"I analyzed 500 job postings. Here's what changed."

Algorithm Signals

SignalImpactHow
Dwell timeVery HighLonger posts that people read fully
CommentsVery HighAsk questions, create discussion
SavesHighActionable, reference-worthy content
"See more" clicksHighStrong hook that makes people expand
SharesMediumRelatable, quotable content
ReactionsMediumEasy to get but weighted less
External linksNegativeReduces reach — put links in comments
Editing after postingNegativeDon't edit within first hour
Posting frequency3-5x/weekDaily is fine, more than 1/day hurts

Posting Schedule

DayBest Time (your audience's timezone)
Tuesday-Thursday7-8 AM, 12 PM, 5-6 PM
Monday8 AM (people catching up)
Friday7-8 AM (before checkout)
WeekendSkip or light content

Engage in comments for 30-60 minutes after posting — this is more important than the post itself.

Visual Content

# Generate a visual for a LinkedIn post
infsh app run infsh/html-to-image --input '{
  "html": "The best code is the code you don't write— Every senior engineer"
}'

# Generate a professional photo for a personal post
infsh app run falai/flux-dev-lora --input '{
  "prompt": "candid professional photo, person speaking at a conference podium, audience in background blurred, natural stage lighting, authentic moment, corporate event photography",
  "width": 1200,
  "height": 900
}'

CTA Formulas

End every post with engagement driver:

CTA TypeExample
Question"What's the worst career advice you've received?"
Agreement check"Agree or disagree?"
Share request"Repost if this resonates ♻️"
Save prompt"Save this for your next [situation] 🔖"
Recommendation ask"What would you add to this list?"
Experience ask"Has this happened to you?"

Common Mistakes

MistakeProblemFix
Weak hookNobody clicks "see more"Use hook formulas above
Wall of textUnreadable on mobileOne sentence per line, blank lines between
Links in main postAlgorithm reduces reachPut links in first comment
Too many hashtagsLooks spammy3-5 relevant hashtags max
Corporate jargon"Leveraging synergies" = instant scroll pastWrite like you talk
Only self-promotionAudience stops engaging80% value, 20% promotion
No CTANo engagement directionAlways end with a question or ask
Resharing without addingNear-zero reachWrite original posts, quote instead
Posting and disappearingKills comment momentumEngage for 30-60 min after posting
Being generic"Hard work pays off" = invisibleSpecific stories and data
npx skills add inference-sh/skills@social-media-carousel
npx skills add inference-sh/skills@content-repurposing
npx skills add inference-sh/skills@twitter-thread-creation

Browse all apps: infsh app list

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