Finding TikTok UGC Creators for Brands
Discovers TikTok micro-creators who produce authentic product content. UGC creators (1K–100K followers) deliver the highest ROI for paid campaigns — authentic feel, affordable rates, and high engagement relative to follower count.
Prerequisites
APIFY_TOKEN environment variable set- Optional: Apify MCP server installed
| Parameter | Type | Required | Default | Notes |
|---|
startUrls | array | Optional | [] | TikTok URLs — user profiles, hashtags, music pages, search, locations |
keywords | array | Optional | [] | Search keywords/terms to find posts |
sortType | string | Optional | RELEVANCE | Sort order for keyword results: RELEVANCE, MOST_LIKED, DATE_POSTED |
location | string | Optional | — | ISO 3166-1 alpha-2 country code for regional filtering (e.g. US, GB) |
maxItems | number | Optional | Unlimited | Maximum posts to return across the run |
includeSearchKeywords | boolean | Optional | false | Add the matched search keyword field to each post |
customMapFunction | string | Optional | — | JavaScript function to transform each output object |
Workflow
Progress:
- [ ] Step 1: Search hashtags for niche UGC content
- [ ] Step 2: Collect creator handles from search
- [ ] Step 3: Enrich profiles
- [ ] Step 4: Score UGC fit
- [ ] Step 5: Deliver creator roster
Step 1: Build Hashtag Searches
Hashtags for niche: #[niche]review, #[niche]haul, #[niche]unboxing, #[niche]honest review,
#[niche]foryou, #ugc[niche], #[niche]tiktokmademebuyit
Example for skincare:
["#skincarereviews", "#skincarehaul", "#skincaretiktok", "#ugcskincare", "#honestskincarereview"]
Recommended — run_actor.js (handles waiting, output, and file saving automatically):
# Quick answer (prints table to chat)
node scripts/run_actor.js \
--actor "apidojo~tiktok-scraper" \
--input '{"param": "value"}'
# Save as CSV
node scripts/run_actor.js \
--actor "apidojo~tiktok-scraper" \
--input '{"param": "value"}' \
--output YYYY-MM-DD_results.csv --format csv
# Save as JSON
node scripts/run_actor.js \
--actor "apidojo~tiktok-scraper" \
--input '{"param": "value"}' \
--output YYYY-MM-DD_results.json --format json
APIFY_TOKEN must be set in environment or .env file.
If Apify MCP is available:
Tool: apify:run-actor
Actor: "apidojo~tiktok-scraper"
Input:
{
"keywords": ["#[niche]review", "#[niche]haul", "#ugc[niche]"],
"maxItems": 200
}
REST API fallback:
curl -X POST "https://api.apify.com/v2/acts/apidojo~tiktok-scraper/runs?token=$APIFY_TOKEN" -H "Content-Type: application/json" -d '{
"keywords": ["#skincarereviews", "#skincarehaul"],
"maxItems": 200
}'
Collect unique authorMeta.name (handles) with > 2 posts in niche.
Step 2: Enrich Creator Profiles
If Apify MCP is available:
Tool: apify:run-actor
Actor: "apidojo~tiktok-profile-scraper"
Input:
{
"profiles": ["https://www.tiktok.com/@[handle1]", "https://www.tiktok.com/@[handle2]"]
}
REST API fallback:
curl -X POST "https://api.apify.com/v2/acts/apidojo~tiktok-profile-scraper/runs?token=$APIFY_TOKEN" -H "Content-Type: application/json" -d '{"profiles": ["https://www.tiktok.com/@handle1"]}'
Step 3: Score UGC Fit
engagement_rate = (avg_likes + avg_comments) / follower_count * 100
view_to_follower_ratio = avg_views / follower_count
ugc_score = (engagement_rate > 5 ? 1 : engagement_rate / 5) * 0.35
+ (view_to_follower_ratio > 1 ? 1 : view_to_follower_ratio) * 0.30
+ (follower_count in 5000..50000 ? 1 : 0.6) * 0.20
+ (posts_in_niche >= 3 ? 1 : posts_in_niche / 3) * 0.15
UGC tier classification:
- TIER 1 (score ≥ 0.75): High engagement, consistent niche content — ideal for paid UGC
- TIER 2 (score 0.50–0.74): Good engagement, some niche overlap — worth testing
- TIER 3 (score < 0.50): Low engagement or single niche post — aspirational / monitoring list
Step 4: Edge Cases
- Brand accounts appear in hashtag results: Drop entries where bio contains "Official", "brand", "@company" — keep only individual creators
- Views from single viral video inflating avg: Calculate avg from last 10 posts; flag if std_dev > 3× avg (viral outlier)
- Creator posts in multiple niches: Track
niche_concentration = niche_posts / total_posts; flag if < 30%
- Inactive creators: Skip if
lastPostDate > 60 days ago
# TikTok UGC Creator Roster: [NICHE]
Creators evaluated: [N] | TIER 1: [N] | TIER 2: [N] | Date: [DATE]
## TIER 1 — Prime UGC Creators
| Creator | Handle | Followers | Avg Views | Eng Rate | View/Follower | Niche % | Score |
|---------|--------|-----------|-----------|----------|---------------|---------|-------|
| [name] | @[handle] | [N] | [N] | [X%] | [X.X×] | [X%] | [0.XX] |
## TIER 2 — Worth Testing
| Creator | Followers | Avg Views | Eng Rate | Last Active |
|---------|-----------|-----------|----------|------------|
## Niche Hashtag Performance
| Hashtag | Posts Scraped | Avg Views per Post | Top Creator Found |
|---------|--------------|-------------------|-------------------|
Troubleshooting
Too many brand accounts: Tighten filter — drop accounts with follower_count > 500K and accounts with verification badge.
Hashtag returns mainly brand posts: Switch to user-driven hashtags: #tiktokmademebuyit[niche], #[niche]recommendation.
Creators found aren't making product content: Use hashtags that explicitly signal product review intent rather than broad niche tags.