设计与多媒体

视频封标诊断

试用

Video packaging diagnosis for Chinese short-form creators. Use when Codex needs to diagnose why a video's title, cover, opening hook, or payoff structure is...

它能做什么

Video packaging diagnosis for Chinese short-form creators. Use when Codex needs to diagnose why a video's title, cover, opening hook, or payoff structure is...

技能文档

Video Packaging Diagnosis

Overview

这个 Skill 专门处理视频的:

  • 标题
  • 封面
  • 开头承接
  • promise 与兑现

它不是通用文案 Skill,也不是完整脚本 Skill。

Quick Start

  1. 先判断问题更像:标题、封面、开头,还是兑现关系。
  2. 先找一个最限制点击或留存的单点。
  3. 标题、封面、开头必须围绕同一个 promise。
  4. 给优化方案时,至少保留 2 条不同方向。

Default Contract

默认采用以下约定,除非用户另有说明:

  • 输出语言:中文
  • 先诊断,再给改法
  • 先看 promise 是否成立,再谈词句雕花
  • 如果平台没说明,按中文短视频语境处理

Workflow

Step 1: Scope the Material

用户可提供:

  • 标题
  • 封面图描述或图片
  • 开头脚本
  • 视频大纲

Step 2: Route the Diagnosis

场景按需读取
标题诊断references/contrast-headlines.md
封面诊断references/cover-strategies.md
开头 / 承接诊断references/payoff-structure.md
整体封标诊断三个文件都读

Step 3: Name the Real Bottleneck

常见瓶颈:

  • 标题没有对比和画面感
  • 封面没有视觉聚焦
  • 开头没有立刻确认标题 promise
  • 中段平,结尾又没有兑现

Step 4: Return Targeted Fixes

默认交付:

  • 一句话诊断
  • 主要问题 1-3 条
  • 2-3 个标题方向
  • 封面策略建议
  • 开头承接修正建议

Hard Rules

Do not:

  • 只改标题,不看封面和开头
  • 把所有问题都归因成“不够炸”
  • 没诊断就直接给一个答案

Always:

  • 把问题落到点击或留存
  • 检查标题、封面、开头是否在说同一件事
  • 给至少两种可比较方案

Resource Map

  • references/contrast-headlines.md
    • 强对比标题的类型与检查方法。
  • references/cover-strategies.md
    • 封面策略、视觉聚焦与常见错误。
  • references/payoff-structure.md
    • 开头确认、中段升级、结尾兑现的承接检查。
  • assets/diagnosis-template.md
    • 标准诊断输出模板。

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