Announcement Card

Announcement Card Skill

A great announcement is short, concrete, and easy to skim — the opposite of a press release. This skill writes a tight announcement built to be shared as an image: a bold headline, a one-line "what & why it matters", a few proof points, and a clear next step. In the playground it exports beautifully via 🖼️ Save as image.

Required Inputs

Ask for these only if they aren't already provided:

• What you're announcing — the launch / milestone / feature / hire / funding / win.
• Why it matters — the benefit or significance to the audience.
• One or two proof points — a number, a name, a before/after, a quote.
• Audience & channel — LinkedIn, X, Slack, email — and the tone (celebratory, matter-of-fact).
• Call to action — what you want people to do next (try it, read more, congratulate the team).

Output Format

Keep it short enough to read in five seconds. Use this structure:

[🎉 emoji] [Punchy headline — the news in one line]

[One sentence: what it is and why it matters.]

• [Proof point 1] — a number or concrete fact
• [Proof point 2] — another
• (optional) [Proof point 3]

👉 [Call to action] — [link or next step]

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Then provide:

• 3 alternate headlines — so they can pick the punchiest.
• A one-line caption for the post body (the card is the image; this is the text beside it).
• Channel note — any tweak for the chosen channel (hashtags for X, tag-the-team for LinkedIn, etc.).

Quality Checks

• Headline states the actual news — not "Exciting update!" but the specific thing
• Reads in ~5 seconds; every line earns its place
• At least one concrete proof point (number, name, before/after) — not just adjectives
• One clear call to action
• Tone matches the channel and audience
• Structured to look great as an exported image card (short lines, scannable)

Anti-Patterns

• Do not write a press release — this is a card, not three paragraphs
• Do not bury the news under throat-clearing ("We're thrilled to share that…") — lead with it
• Do not use hollow hype — "game-changing", "revolutionary" with no proof
• Do not cram multiple announcements into one card — one piece of news
• Do not omit the call to action — tell people what to do next

Based On

Social/launch announcement craft (lead with the news, proof over adjectives, one CTA, skimmable for an image card).