文档

amazon-listing-audit-pro

试用

按 8 个维度为 Amazon 详情页打分,并对照品类头部给出按权重排序的改写建议。

它能做什么

调用 ZooData CLI 执行 8 个维度的详情页诊断:标题、五点、图片、A+、评论、关键词、类目契合度与价格。输出 A–F 等级、与品类头部 Top 3 的并列对照表,以及按维度权重排序的修复清单,标题与五点的改写建议会吸收评论里高频出现的正面表述。运行前需要配置 ZOODATA_API_KEY;一次综合审计约发起 18 次 API 调用、消耗 15–20 credits,并支持 10–100+ ASIN 的批量任务。

什么时候用它

  • 单 ASIN 的 8 维度打分与 A–F 评级
  • 代运营场景下 10–100+ ASIN 的批量审计
  • 与品类头部 Top 3 的并列对比
  • 对齐头部 Top 5 标题与五点的关键词缺口分析

技能文档

ZooData — Amazon Listing Audit Pro

8-dimension health check. Benchmark against leaders. Fix what matters most. Respond in user's language.

Files

FilePurpose
{skill_base_dir}/scripts/zoodata.pyExecute for all API calls (run --help for params)
{skill_base_dir}/references/reference.mdLoad for exact field names or response structure

Credential

Required: ZOODATA_API_KEY. Get free key at zoodata.ai/api-keys.

Capabilities & Data Flow

  • Network: only https://api.zoodata.ai (Bearer ZOODATA_API_KEY). Setting ZOODATA_BASE_URL to an untrusted host (anything other than api.zoodata.ai / *.zoodata.ai / localhost) makes the CLI refuse the request and withhold the key — the Bearer token is never sent to an untrusted host.
  • Execution: bundled shared ZooData CLI {skill_base_dir}/scripts/zoodata.py (Python 3, stdlib-only). This skill allows listing-audit, product, products, market, check, plus the review fallback toolkit (reviews-raw / review-tag-prompt / review-reduce-prompt / review-aggregate). Do not invoke unrelated subcommands for this skill's tasks — the bundled manifest {skill_base_dir}/scripts/allowed-commands.json enforces this: the CLI refuses out-of-scope subcommands with a structured COMMAND_NOT_ALLOWED error before any API request.
  • Local files: a private temporary working dir (created with mktemp -d, removed when the fallback completes) during the review fallback; reads the optional credential store ~/.zoodata/config.json.
  • Sent to the API: keywords, category paths, ASINs, marketplace/date and numeric filter values only. Never sent: budget, experience level, risk tolerance, or any other user-profile text — profile inputs map client-side to numeric filters.
  • Credits: every API call consumes account credits. For broad or ambiguous requests, state the estimated credit cost and confirm with the user before running multi-call scans. The composite listing-audit command executes ~18 API calls (~15-20 credits) in ONE invocation and has NO skip/trim flags — under a credit cap, use the granular commands instead.

Shared CLI Contract

Before selecting or invoking the first command, read and apply the local references/cli-contract.md. Reapply it after every granular or composite result and before any fallback, additional call, state write, interpretation, or user-facing report. Use this skill's fallback logic only when the shared contract classifies the result as non-terminal.

Local Interface Failure Output

For a terminal interface failure, respond in the user's language that the listing audit could not be completed, followed by the succeeded and failed endpoint identifiers. Do not issue a score, grade, rewrite, keyword-gap conclusion, or priority fix list. Keep control tokens, parameters, and retry logs internal unless diagnostics are requested.

Input

Required: my_asin. Optional: keyword, category. Category is auto-detected from ASIN via realtime/product if not provided. If category_source is inferred_from_search, confirm with user before proceeding.

API Pitfalls (CRITICAL)

  1. Category auto-detection: categoryPath is auto-detected from ASIN. If category_source in output is inferred_from_search, confirm with user
  2. All keyword-based endpoints MUST include --category; ASIN-specific endpoints do NOT
  3. Use API fields directly: revenue=sampleAvgMonthlyRevenue (NEVER price×sales), sales=monthlySalesFloor, opportunity=sampleOpportunityIndex
  4. reviews/analysis: needs 50+ reviews; ASIN mode first, category fallback. Fallback chain when both fail:
    1. Lightweight: realtime/product ratingBreakdown — only star distribution, no themes
    2. Full 11-dim insights — bypass /reviews/analysis entirely: a. zoodata.py reviews-raw --asin X → fetch up to 100 raw reviews (10 credits, ~60s) b. For each review: render Map prompt via zoodata.py review-tag-prompt --review '' and have your own LLM produce JSON tags (sentiment + 11 dimensions) c. Collect candidate phrases per dimension; for each dimension render Reduce prompt via zoodata.py review-reduce-prompt --label-type X --candidates '[...]' and have your LLM produce semantic clusters d. zoodata.py review-aggregate --reviews R --tagged T --clusters C → consumerInsights output compatible with /reviews/analysis
    3. Fallback caveats (apply to the 4-step chain above — lessons from end-to-end validation):
      • Working dir: WORK=$(mktemp -d) (private, 0700 — not a predictable path); remove it with rm -rf "$WORK" after review-aggregate succeeds or the fallback aborts
      • Step b CLI behavior: review-tag-prompt RENDERS the prompt only; YOUR LLM produces the JSON. Render once to learn the schema, then produce tags for all N reviews in one in-context pass (don't call the CLI N times).
      • Step c candidate extraction (Python one-liner): candidates = {d: sorted({el.strip().lower() for t in tagged for el in (t.get(d) or [])}) for d in DIMS}
      • Small-sample rule (reviewCount<50): demote single-mention items 📊→🔍; NEVER attach table-level or section-header 📊 when any row inside is 🔍; suppress "🔴 Critical" verdicts on count=1
      • Scope: fallback replaces ONLY the /reviews/analysis aggregation. This skill's primary workflow outputs (8-dimension audit scores, title/bullet/A+ checks, category-leader benchmarks) remain valid — do not re-run them.
  5. Sales null fallback: Monthly sales ≈ 300,000 / BSR^0.65, tag 🔍

On Missing Key

When ZOODATA_API_KEY is not set (verify via python {skill_base_dir}/scripts/zoodata.py check — exits 2 if no key in env or ~/.zoodata/config.json), stop before any evidence call. Tell the user that a ZooData API key is required, link to https://zoodata.ai/en/api-keys, and explain that the key may be set in the environment or local config. Do not substitute public knowledge or a "for reference only" analysis.

On 401 Invalid Key

When _transport.status=401, stop further calls, tell the user that the configured key was rejected, direct them to https://zoodata.ai/en/api-keys, and do not fabricate missing data.

On 402 Credit Exhausted

When _transport.status=402, stop further calls. Report where the workflow stopped, any compatible partial findings already gathered, and returned credit metadata when present; direct the user to https://zoodata.ai/en/pricing and do not fabricate missing data.

On Empty Target

When the target ASIN's realtime lookup returns no data (data.asin empty), the listing-audit command now stops and returns meta.audit_status = "not_auditable" with meta.target_status = "empty" instead of benchmarking against an unfiltered (or category-mismatched) leader set. If you see this, tell the user the ASIN was not found / not indexed by ZooData (or a transient upstream failure), ask them to re-check the ASIN or retry, and do not present any competitor/benchmark comparison — there is none.

Execution

  1. listing-audit --my-asin X [--keyword Y] [--category Z] (composite, auto-detects category from ASIN)
  2. Score 8 dimensions → generate report with improvements

8 Scoring Dimensions

DimensionWeight90-10060-8930-590-29
Title15%150+ chars, top 3 KW, brand first100-150, 2 KW<100 or stuffedMissing key terms
Bullets15%5+, benefit-led, KW each5, features only3-4, generic<3 bullets
Images15%7+, infographic+lifestyle5-6, decent3-4, basic1-2 images
A+ Content10%Rich A+, comparison, brand storyBasic A+No A+ w/ descriptionNothing
Reviews15%1000+, 4.5+, <5% 1-star200-1K, 4.0-4.550-200, 3.5-4.0<50 or <3.5
Keywords10%Top 5 competitor KW covered3-4 covered1-2 coveredNone matched
Category Fit10%Optimal category, top 1% BSRTop 5%SuboptimalWrong category
Pricing10%In opportunity band, margin >25%Hottest bandOutside top bandsOverpriced/<10% margin

Score each 0-100, calculate weighted total. Include "Basis" column explaining each score.

Output Spec

Sections: Overall Score (X/100, A-F grade) → 8-Dimension Scorecard → Title Audit (analysis + suggested rewrite) → Bullets Audit (vs leaders, missing points, rewrites) → Image Audit → Review Health → Keyword Gap Analysis (vs Top 5 leader titles/bullets) → vs Category Leaders (side-by-side Top 3) → Priority Fix List (lowest scores first) → Data Provenance → API Usage.

Suggested rewrites should incorporate high-frequency positive review language.

Language (required)

Output language MUST match the user's input language. If the user asks in Chinese, the entire report is in Chinese. If in English, output in English. Exception: API field names (e.g. monthlySalesFloor, categoryPath), endpoint names, technical terms (e.g. ASIN, BSR, CR10, FBA, credits) remain in English.

Disclaimer (required, at the top of every report)

Data is based on ZooData API sampling as of [date]. Monthly sales (monthlySalesFloor) are lower-bound estimates. This analysis is for reference only and should not be the sole basis for business decisions. Validate with additional sources before acting.

Confidence Labels (required, tag EVERY conclusion)

  • 📊 Data-backed — direct API data (e.g. "CR10 = 54.8% 📊")
  • 🔍 Inferred — logical reasoning from data (e.g. "brand concentration is moderate 🔍")
  • 💡 Directional — suggestions, predictions, strategy (e.g. "consider entering $10-15 band 💡")

Rules: Strategy recommendations are NEVER 📊. User criteria override AI judgment.

Aggregate-label rule (applies to ALL report output, not just fallback): NEVER attach 📊 to ANY element that aggregates or groups underlying content when ANY piece of that content is 🔍 or 💡. "Aggregate/grouping elements" include:

  • Section headers at EVERY level (#, ##, ###, ####) — including top-level summary sections like "Overall Score", "Verdict", "Executive Summary"
  • Summary/score lines anywhere in the report (e.g. ## Overall Score — 27/100 · Grade F 📊 is WRONG if any Basis row inside is 🔍)
  • Table column headers in comparison tables (e.g. **Target ASIN** 📊 as a column label is WRONG if any cell in that column contains 🔍)
  • Table row headers or row-aggregation labels (when the row aggregates multiple cells of mixed confidence)
  • Any other visual grouping label — bullet-list group titles, callout box titles, etc.

A group-level 📊 implies the whole block/column/row is data-backed, which smuggles inferred/directional content into the 📊 tier via visual grouping. Either (a) omit the group-level label entirely (preferred when content mixes tiers), or (b) use the LOWEST confidence present inside (🔍 if any underlying content is 🔍; 💡 if any is 💡). This is a universal output-quality rule — it applies regardless of which fallback path (if any) was triggered.

Emoji reservation rule (closely related): The three confidence symbols 📊 🔍 💡 are RESERVED for confidence labeling. NEVER use them as decorative prefixes on section headers, table headers, or any aggregate element — even when you also include a correct confidence suffix on the same line. Example:

  • ❌ WRONG: ## 📊 Overall Score — 27/100 · Grade F 🔍 (the leading 📊 reads as a data-backed claim even though the trailing 🔍 is correct)
  • ✅ RIGHT: ## Overall Score — 27/100 · Grade F 🔍 (no decorative emoji, just the proper confidence suffix)
  • ✅ RIGHT: ## 🎯 Overall Score — 27/100 · Grade F 🔍 (use non-reserved decorative icons like 🎯 🧭 📋 📝 📂 🏁 🚨 🏆 🔔 when a visual prefix is desired)

Decorative emoji ≠ confidence label — but from a reader's perspective, a leading 📊/🔍/💡 is indistinguishable from a confidence claim. Reserve these three symbols EXCLUSIVELY for confidence annotation to avoid ambiguity.

Bulk audit: share market data across ASINs, run audit per ASIN.

Data Provenance (required)

Include a table at the end of every report:

DataEndpointKey ParamsNotes
(e.g. Market Overview)markets/searchcategoryPath, topN=10📊 Top N sampling, sales are lower-bound
............

Extract endpoint and params from _query in JSON output. Add notes: sampling method, T+1 delay, realtime vs DB, minimum review threshold, etc.

API Usage (required)

EndpointCallsCredits
(each endpoint used)NN
TotalNN

Extract from meta.creditsConsumed per response. End with Credits remaining: N.

API Budget: ~20-25 credits

Audit target(1) + Categories/Products/Competitors(3) + Realtime×5(5) + Market/Brand(3) + Price(2) + Reviews(2) + History(1) + Buffer(3-8).

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