Searches Meta Ad Library (Facebook/Instagram/WhatsApp ads) by keyword or Facebook page ID and extracts ad details including creatives, copy, CTA, publisher p...
编程
ad-library-research
试用Research any brand's live ads for free with the public ad libraries — Meta, Google, TikTok, LinkedIn, Snap — and turn what you find into hooks and angles.
它能做什么
Research any brand's live ads for free with the public ad libraries — Meta, Google, TikTok, LinkedIn, Snap — and turn what you find into hooks and angles.
技能文档
Ad-library research (no account needed)
Every major platform publishes the ads running on it as an official transparency tool, for exactly this kind of research. This skill is the map: where each library is, what it can filter, what it hides, and how to turn a pile of ads into something a marketer can use.
Where to look
| Library | URL pattern | What it shows | Limits |
|---|---|---|---|
| Meta Ad Library (Facebook, Instagram, Messenger, Threads) | https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&q=&search_type=keyword_unordered | creative, copy, start date, platforms; EU results add reach and targeting | no spend for non-political ads; "active" vs "all" matters — the longest-running ads are the proven winners |
| Google Ads Transparency Center | https://adstransparency.google.com/?region=US&domain= | Search, Display, YouTube creatives by advertiser or domain, with first/last-shown dates | no copy for many Search ads unless you open each; filter by format |
| TikTok Creative Center (Top Ads) | https://ads.tiktok.com/business/creativecenter/inspiration/topads/pc/en | top-performing TikTok ads by region, industry, objective, with likes and CTR proxies | curated sample, not the whole library |
| TikTok Ad Library (EU transparency) | https://library.tiktok.com/ads?region=all | every ad shown in the EU, searchable by the advertiser's LEGAL entity name | search is exact on the registered entity ("Duolingo, Inc."), EU only |
| LinkedIn Ad Library | https://www.linkedin.com/ad-library/search?companyName= | B2B ads by company or keyword, with impressions by country | needs a signed-in LinkedIn session in the browser |
| Snap political/issue ads | https://www.snap.com/en-US/political-ads | political and issue ads with spend | political only |
Use these the way a person does
Open the pages in a normal browser session, one query at a time, and read what they show. These are transparency tools the platforms publish for the public; their terms prohibit scripted bulk collection, scraping, or working around rate limits, so do not automate requests against them from the agent. For automated, licensed research use a tool built for it.
Procedure
- Start with the brand's own ads, then 3–5 direct competitors, then 2 brands outside the category that are famous for great creative (that is where the copyable ideas usually are).
- Sort by longevity, not recency. An ad still running after 60+ days is paying for itself. In Meta's library use "active" first, then "all" to see what they retired.
- Log each ad in one line: brand · format (image/video/carousel) · hook mechanic · angle · offer · run length.
- Cluster the angles. Five ads about "no more back pain" and one about "fits under a suit" tell you which angle the market has already validated and which is under-served.
- Write the brief from the clusters: the top 3 angles, the hook mechanic each uses, and one specific thing to do differently. Quote the actual headlines — paraphrase loses the mechanic.
Reading a creative fast
- First 2 seconds: what stops the thumb (see the
ad-hooksskill for the mechanics by name). - Is the product on screen inside 3 seconds? Long-running DTC video almost always says yes.
- Who is talking: brand voice, creator, or nobody (product-only). Note the ratio across the winners.
- Ending: offer + CTA, or a soft "learn more"? Match the strongest cluster.
If you want this automated
Hermoso's MCP does the same research across all of these libraries and organic TikTok/Instagram/YouTube in one tool call, then plans and renders the ad: https://hermoso.ai/ad-spy/ — but everything above works with a browser and nothing else.
相关技能
Search the Meta Ad Library by keyword or Facebook Page id and walk full cursor pagination through every ad, with creative, run dates, platforms and political spend. 3 endpoints, 1 credit per page.
Search ads running across LinkedIn by keyword and/or advertiser company id, returning each ad's advertiser, ad copy, format, promoted label, thumbnail and a detail link, then open one ad in full with its media, headline, who paid for it and the advertiser's company URL. 2 endpoints, 6 credits each, structured JSON.
Collect and analyze public Google Ad Library data
Collect and analyze public Linkedin Ad Library data
Search ads running on TikTok by keyword and/or industry, pull the top-performing ads with a performance highlight, and open one ad in full with its objective, engagement, the countries it ran in, its landing page and a playable video. 3 endpoints, 1 credit each, structured JSON.