Commerce Content Generator

Content Generator

Create platform-ready commerce content without inventing unsupported claims.

Workflow

1. Capture the product brief:
   • product name, category, price or price range
   • target audience and use scenario
   • benefits, differentiators, proof points, limitations
   • platform, tone, length, conversion goal
   • forbidden claims or regulated categories
2. If the brief is thin, ask for the missing business-critical facts. If the user wants speed, continue with explicit assumptions and mark 待补充证据.
3. Select the right output pack:
   • Xiaohongshu: personal discovery note, practical list, comparison note
   • Douyin: short-video hook, spoken script, captions, CTA
   • Live selling: opening, demo flow, objections, close
   • Moments: concise social recommendation
   • Zhihu: rational evaluation and purchase advice
   • Marketplace: title, bullets, detail-page sections
   • Ads: A/B angle variants and CTA options
4. Draft using only user-provided facts or clearly labeled assumptions.
5. Run a quality pass before final output: evidence, platform fit, claim safety, specificity, and next data needed.

Deterministic Pack Generator

When the user wants a structured first draft, batch variants, or repeatable output, use:

node scripts/generate_content_pack.js --input product.json --format markdown

The input JSON can include:

{
  "name": "HydraGlow Cream",
  "category": "美妆",
  "price": "299",
  "audience": "commuters with dry skin",
  "scenario": "winter office skincare",
  "benefits": ["light texture", "long-lasting moisture"],
  "evidence": ["user test: 8-hour office day"],
  "limitations": ["not a medical treatment"],
  "tone": "calm and trustworthy",
  "platforms": ["xiaohongshu", "douyin", "marketplace"]
}

Read references/platform-playbook.md when platform details matter. Read references/quality-checklist.md before publishing, reviewing risky copy, or handling health, finance, legal, children, food, supplements, or high-priced products.

Output Contract

For user-facing answers, prefer this shape:

• Brief: product, audience, goal, assumptions.
• Content: platform-specific drafts.
• Quality Notes: unsupported claims, risky phrases, missing evidence.
• Next Iteration: what data would improve conversion or trust.

Do not claim guaranteed outcomes, medical effects, investment returns, legal compliance, official endorsement, scarcity, or comparative superiority unless the user supplied reliable evidence.